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FAQ: NewsCrafters.com Launch - Bridging Paid PR and Earned Media with AI-Human Hybrid Content

By NewsRamp Editorial Team
New AI-assisted platform blends automation with human curation to strengthen organic search visibility and build E-E-A-T authority for personal and corporate brands.

TL;DR

Newsworthy.ai's NewsCrafters gives brands an edge by converting press releases into authoritative content that boosts search rankings and brand authority against competitors.

NewsCrafters uses a human-in-the-middle model where AI generates drafts based on personas, then human curators refine them for E-E-A-T compliance and authenticity.

NewsCrafters helps organizations share expert-driven content that educates audiences and builds trust, making industry information more accessible and credible for everyone.

During beta testing, one team curated 343 articles in just 15 minutes daily, generating nearly 14,500 page views with strong search visibility.

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FAQ: NewsCrafters.com Launch - Bridging Paid PR and Earned Media with AI-Human Hybrid Content

NewsCrafters.com is a new AI-assisted platform launched by Newsworthy.ai that bridges paid press release distribution and earned media. It was created by Newsworthy.ai founder David McInnis, who also founded PRWeb.

NewsCrafters uses a 'human-in-the-middle' model where AI generates first drafts based on user-defined personas and tones, then human curators refine, personalize, and inject real expertise before publishing to ensure credibility and authenticity.

The platform enhances organic search visibility, strengthens brand authority, builds E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, and turns press releases into long-term, high-value digital assets that appear alongside major news outlets in search results.

During private beta, one team curated 343 articles generating nearly 14,500 page views with only ~15 minutes per day per user, producing 4-5 curated articles daily that frequently earned Page 1 search placements for targeted queries.

NewsCrafters was publicly launched on Wednesday, December 3, 2025, at 2:45 PM Central time by Newsworthy.ai, a leading AI-driven press release distribution and news marketing platform.

The platform allows users to source content from more than a dozen press release newswires, giving access to hundreds of thousands of stories beyond just the Newsworthy.ai network.

According to co-founder Mark M. Willaman, NewsCrafters extends Newsworthy.ai's mission to turn every press release into a long-term content asset that drives discoverability, engagement, and brand authority by blending human curation with AI efficiency.

Users can define personas and tones such as Humanistic, Analytical, or Competitive for the AI to generate first drafts that match their specific brand voice and communication style.

Justin McKenzie, host of The Building Texas Show, participated in the private beta and reported that curating just four or five articles daily built substantial brand exposure quickly, with the AI successfully writing in specific voices to churn 'the flywheel of success.'

Curated from Newsworthy.ai

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NewsRamp Editorial Team

NewsRamp Editorial Team

@newsramp

NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.