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FAQ: Shelly Group's 2025 Black Friday Performance and Business Outlook
TL;DR
Shelly Group's 50% Black Friday revenue surge to €36M demonstrates strong market positioning for investors seeking growth in IoT and smart building solutions.
Shelly Group achieved €36M revenue through web shop tripling, professional user expansion, and product lines like LOQED smart locks and BLU TRV thermostats driving growth.
Shelly Group's smart building solutions promote energy efficiency and remote automation, contributing to sustainable living and better resource management for communities worldwide.
Shelly Group's smart locks and radiator thermostats saw explosive demand during Black Friday, showing how IoT technology is transforming everyday home automation.
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This announcement covers Shelly Group SE's strong financial performance during the 2025 Black Friday period, with revenue increasing by 50% to EUR 36.0 million, driven by exceptional demand in their own web shop and growing professional business.
The strong performance demonstrates the company's value-for-money positioning in the market, supports positive overall development in the fourth quarter of 2025, and helps the company reaffirm its guidance for fiscal year 2025.
Revenue growth was driven by demand tripling in the company's own web shop, strong performance from specific product lines like Shelly LOQED smart locks and Shelly BLU TRV radiator thermostats, and growing business from professional users.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented that the Black Friday sales demonstrate how strongly their value-for-money positioning is anchored in the market and expressed confidence in achieving 2025 targets.
This performance occurred during the 2025 Black Friday period, with the announcement made on December 3, 2025.
The regional localizations for Italy and the United Kingdom showed particularly positive effects during the Black Friday period.
Shelly LOQED smart locks and Shelly BLU TRV radiator thermostats experienced strong demand due to the heating season and focus on energy efficiency, while the Shelly Pro 3EM product line performed very well among professional users.
The Board of Directors reaffirms guidance for fiscal year 2025, expecting revenue between EUR 145 million and EUR 155 million and EBIT between EUR 35 million and EUR 40 million, compared to 2024 revenues of EUR 106.7 million and EBIT of EUR 25.7 million.
The performance reflects ongoing diversification of the customer base, continuous expansion of higher-margin business areas, and growing importance of professional business through larger project volumes and a broader partner base.
Shelly Group develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering remote control, automation, and energy management solutions, with revenue generated from both device sales and cloud applications.
Curated from NewMediaWire
