FAQ: Milevista and Operation Smile Partnership for Cleft Care Fundraising
TL;DR
Milevista's partnership with Operation Smile provides a strategic advantage by leveraging experiential marketing to achieve a $6.7 million fundraising goal by December 2027.
Milevista will deploy team-based in-person activations and live pop-ups across U.S. markets to raise funds through measurable, real-time campaign optimization for Operation Smile.
This partnership helps children worldwide access life-changing cleft surgery and comprehensive care, creating better futures through sustained donor support and community education.
A short film titled 100 Kids Smile For The First Time documents the initiative's early impact, showcasing transformative patient stories through this medical nonprofit collaboration.
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The partnership aims to raise $6.7 million by December 31, 2027, to support Operation Smile's surgical care, comprehensive cleft treatment, and family-focused programs for children worldwide.
Milevista will deploy team-based, high-impact in-person activations and live pop-ups across U.S. markets, including live events and experiential activations designed to educate communities and generate sustained donor support.
Operation Smile brings decades of medical expertise in cleft care, while Milevista provides measurable in-person reach and campaign optimization, allowing them to accelerate donor response and help more children receive life-changing surgery and follow-up care.
Funds will support Operation Smile's surgical programs, including cleft lip and palate surgeries, multidisciplinary care, community education, and long-term comprehensive treatment for children and families.
Milevista will conduct live events and experiential activations in markets across the United States to increase awareness and raise funds.
Operation Smile is an international nonprofit that has provided safe surgery and comprehensive cleft care for children worldwide for over four decades, partnering with hospitals, medical volunteers, and communities.
Milevista is a Culver City-based experiential marketing agency that creates immersive, results-driven campaigns using pop-ups, brand ambassador programs, and live activations that convert attention into measurable outcomes.
Yes, a short film documenting the early stages of this initiative and patient impact is available titled '100 Kids Smile For The First Time' on YouTube.
Contact Milevista Media Relations at info@milevista.com or 310-596-1653 for press inquiries, interview requests, and partnership questions.
The partnership aims to raise $6.7 million by December 31, 2027, to support Operation Smile's medical programs and cleft care services.
Curated from 24-7 Press Release
