FAQ: Yao Wen's Role as Production Designer for Scroll&Swoon's 'Carole's Regrets'
TL;DR
Scroll&Swoon gains competitive advantage by appointing production designer Yao Wen to lead visual design for Carole's Regrets, enhancing their digital cinematic storytelling reputation.
Yao Wen implements modular design frameworks and scalable art direction systems to ensure consistent visual tone across Scroll&Swoon's portfolio while maintaining production efficiency.
This collaboration elevates artistic standards for vertical cinema and sets a sustainable model for high-value production design in digital-forward storytelling.
Academy Award-winning director Rommel Villa collaborates with Scroll&Swoon on Carole's Regrets, bringing architectural precision to vertical-format storytelling for mobile screens.
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Scroll&Swoon has appointed Yao Wen as production designer for their upcoming vertical-format series 'Carole's Regrets,' where she will lead the visual design and aesthetic direction.
Yao Wen is the production designer for 'Carole's Regrets,' responsible for concept development, art direction, and creating modular set environments optimized for vertical storytelling.
The series is scheduled for production from October 1, 2028 through December 15, 2028.
'Carole's Regrets' will be distributed on leading short-form content platforms Vigloo and Goodshort.
The project is produced by Scroll&Swoon co-founders Arwen (Ziyu) Wang and Jocelyn Koo, in collaboration with Academy Award-winning director Rommel Villa.
She implements modular design frameworks and scalable art direction systems that can evolve across brands, genres, and campaign cycles while maintaining visual consistency.
She oversees concept development, art direction, modular set creation, lighting design, materials selection, set dressing, and post-production visual audits and brand alignment.
It represents a key milestone in their creative ecosystem and reinforces their reputation for pushing boundaries in digital cinematic storytelling for mobile audiences.
Arwen Wang praised her 'intuitive architectural precision and emotional clarity,' while Jocelyn Koo noted her designs give the narrative 'a vivid, cinematic language that feels both expansive and intimate.'
Scroll&Swoon is a boutique film and vertical media studio specializing in cinematic short-form content and emotional storytelling for global audiences, known for blending high-production artistry with market-ready innovation.
Curated from 24-7 Press Release
