NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.
InPlay and tZERO Partnership FAQ: Building an Equity Market for Sports Performance
InPlay Global and tZERO Group have partnered to create Sports Performance Securities™, equity instruments tied to team performance, aiming to establish a new investable asset class in sports. This initiative combines InPlay's market model with tZERO's regulated digital securities infrastructure to enable fans, investors, and institutions to trade sports performance as an asset.
The partnership aims to build an equity market for sports performance by developing Sports Performance Securities™, whose value is linked to team performance, allowing sports fans, investors, and institutions to invest in and trade sports performance.
They are equity instruments developed by InPlay whose value is linked to team performance, providing a market-based way to analyze, value, and trade team performance rather than wagering on outcomes.
Unlike sportsbooks that allow wagering on outcomes or prediction markets that trade probabilities, this creates an equity market where sports performance itself becomes an investable asset class, enabling investment and trading rather than just betting.
InPlay Global, a company developing Sports Performance Securities™, and tZERO Group, Inc., a leader in blockchain-based financial infrastructure, are the primary partners. Key executives include Edwin Johnson (CEO of InPlay) and Alan Konevsky (Chairman and CEO of tZERO).
The announcement was made on June 30, 2026.
It is a free-to-enter national competition aligned with the 2026 professional and college football seasons, featuring cash prizes and participants from over 15 universities, designed to introduce students and sports fans to sports markets and financial literacy.
tZERO provides regulated digital securities infrastructure using blockchain technology to tokenize real-world rights and economic activity, enabling transparent and accessible trading of Sports Performance Securities™.
The market is designed for sports fans, investors, traders, and institutions, with a focus on introducing students and sports fans through initiatives like the InPlay Trading Challenge™.
Media contacts include Troy Kane (President and COO of InPlay) at Press@inplayglobal.com, Julie Ros (Head of Marketing at tZERO) at marketing@tzero.com, and KCSA Strategic Communications at tzero@kcsa.com.
It transforms sports performance into an investable asset class, creating a new category of market participation that could increase transparency, accessibility, and engagement for fans and investors beyond traditional sports betting.