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Forme® Science Launches First E-Commerce Promotion Hedged on Kalshi Prediction Market
Forme® Science partners with PlayAbly and Kalshi to offer customers 100% cashback if Team USA reaches the 2026 World Cup Final, becoming the first e-commerce brand to use prediction markets to hedge risk.
From now through June 30, 2026, customers who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund (excluding taxes and shipping) on their purchase if Team USA reaches the World Cup Final.
It is the first time an e-commerce brand uses a regulated prediction market (Kalshi) to hedge risk, enabling brands to offer bold promotions without unlimited financial exposure.
Customers shop on forme.science by June 30, enter code TEAMUSA at checkout, then cheer for Team USA. If Team USA reaches the World Cup Final, every order using the code gets 100% cashback (excluding taxes and shipping).
Forme® Science, the smart posture and recovery wearables brand; PlayAbly, the promotions platform that designed the campaign; and Kalshi, the prediction market used to hedge the risk.
Kalshi provides the prediction market infrastructure that allows Forme® to hedge the financial risk of offering a 100% refund, making the promotion feasible.
The offer to purchase with code TEAMUSA ends on June 30, 2026.
The promotion applies to purchases on forme.science, which includes Forme®'s smart posture and recovery wearables worn by Olympians, pro athletes, and celebrities.
PlayAbly is the promotions platform that designed and executed the campaign structure end-to-end, leveraging Kalshi to enable the guaranteed payout.
This initiative shows how regulated prediction markets can serve as practical risk-management tools for businesses, allowing brands to launch promotions tied to cultural events without bearing unlimited risk.
Visit forme.science to shop and use code TEAMUSA at checkout. For more information, contact Forme® Science or PlayAbly as referenced in the article.