NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.
Forme® Science World Cup Promotion FAQ
Forme® Science launches the first e-commerce promotion hedged on a prediction market, offering 100% refund if Team USA reaches the World Cup Final. The campaign uses PlayAbly and Kalshi to manage risk, marking a milestone in practical use of prediction markets for business promotions.
From now through June 30, customers who purchase from forme.science and use code TEAMUSA at checkout will receive a 100% cashback (excluding taxes and shipping) if Team USA reaches the 2026 World Cup Final.
Customers shop on forme.science, enter code TEAMUSA at checkout, and cheer for Team USA. If Team USA reaches the World Cup Final, every TEAMUSA order gets 100% cashback.
It is the first e-commerce brand to use prediction markets to hedge risk, allowing brands to offer bold promotions without unlimited financial exposure.
Forme® Science partnered with PlayAbly, which leveraged the prediction market Kalshi to hedge the risk of the guarantee.
The promotion runs through June 30, 2026.
Customers will not receive a refund; the promotion only pays out if Team USA reaches the World Cup Final.
Kalshi is a regulated prediction market. PlayAbly used Kalshi to hedge the risk of the promotion, ensuring Forme® could offer the guarantee with confidence.
Prediction markets allow brands to offer promotions that were once too costly or unpredictable, derisking bold ideas and focusing on creating memorable customer experiences.