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FAQ: Accessibility Challenges in Ecommerce for Disabled Customers
A report by Nexer Digital reveals that over 80% of disabled customers face accessibility issues when shopping online, with 55% struggling due to non-accessible pop-ups and navigation tools. This highlights critical shortcomings in ecommerce platforms that hinder disabled users from completing desired activities.
The research found that more than 8 in 10 customers with disabilities fail to complete desired online shopping activities due to accessibility challenges, with 81% experiencing challenges and 55% citing difficulties with pop-ups and navigation tools.
Disabled shoppers faced challenges with pop-ups and navigation tools that lacked accessibility features, making browsing websites difficult.
The report provides a point of reflection for ecommerce giants like Amazon to assess where they are doing well and where improvements are needed to better serve people with disabilities.
The research was conducted by Nexer Digital and published on ComputerWeekly.com, as referenced in the TrillionDollarClub article.
TrillionDollarClub (TDC) is a specialized communications platform focusing on major companies, owned by IBN. It published the article summarizing the Nexer Digital research.
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