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FAQ: 617 Collective Appoints Victor Martinez as Partner and Head of Capital Markets
617 Collective, a New York-based acquisition platform for founder-led agencies in marketing and media, has appointed Victor Martinez as Partner and Head of Capital Markets to lead its capital markets strategy and financing relationships as it plans to deploy up to $100 million in acquisitions this year.
617 Collective is a New York-based acquisition platform focused on acquiring founder-led agencies across modern marketing, media, public relations, digital content, and the creator economy.
Victor Martinez was appointed Partner and Head of Capital Markets at 617 Collective. He will lead the firm's capital markets strategy, strategic financing relationships, lender engagement, and corporate development.
Martinez brings more than 20 years of investment banking and capital markets experience from Citi and JPMorgan, where he advised companies on financing, strategic growth, public market positioning, and capital formation across technology, media, and consumer sectors.
617 Collective plans to deploy up to $100 million across acquisition and partnership opportunities this year.
617 Collective follows a long-term holding model designed to preserve founder leadership, creative independence, and brand identity while providing capital, operational resources, shared services, and strategic guidance.
617 Collective has acquired Nominee and Zanahoria Azul, two founder-led agencies in modern marketing, media, and the creator economy.
Managing Partner Cynthia Monroy stated that Martinez's appointment is an important step in the continued institutionalization of 617 Collective, strengthening its ability to execute its acquisition strategy with discipline and credibility.
Unlike traditional private equity-backed roll-ups, 617 Collective uses a long-term holding model that preserves founder leadership, creative independence, and brand identity, rather than integrating or replacing management.
The firm targets founder-led businesses in influencer marketing, talent management, public relations, digital media, creative services, branded content, and creator commerce that have strong client relationships, specialized capabilities, and durable market positions.