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FAQ: Lubbock's Growth Strategy and Future Outlook
Lubbock is more than a college town. In this episode of The Building Texas Show, Mayor Mark McBrayer shares how long-term water planning, economic development, and quality of life are positioning Lubbock as one of Texas’ most important and overlooked growth cities.
TL;DR
Lubbock offers strategic advantages for businesses like Leprino Foods with its $1 billion investment, leveraging affordable land, reliable workforce, and long-term infrastructure planning for growth.
Lubbock's growth is built on three pillars: education through Texas Tech, agriculture as a historical backbone, and healthcare as a major regional hub, supported by a 100-year water plan.
Lubbock's long-term planning, including water sustainability and cultural investments like the Buddy Holly Hall, creates a better future with improved quality of life and community resilience.
Lubbock produces grapes for most Texas wines and hosts a world-class performance venue, blending agricultural heritage with cultural revitalization in its growth story.
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Lubbock's economy is built on three strong pillars: education (led by Texas Tech University and other institutions), agriculture (including cotton, corn, sunflowers, and wine grapes), and healthcare (with major medical centers like University Medical Center and Covenant Health serving as regional hubs and large employers).
Leprino Foods chose Lubbock because it offered proximity to dairy farms, a reliable workforce, affordable land, and a city with strong infrastructure, utilities, and long-term planning capabilities. The facility also contributes to Lubbock's water strategy by treating and returning water to the municipal system.
Lubbock has a 100-year water plan that includes multiple surface water sources, regional partnerships like the Canadian River Municipal Water Authority, and a new lake project within city limits that will eventually supply up to one-third of the city's water needs, demonstrating deliberate, disciplined planning for sustainable growth.
With institutions including Texas Tech University, Lubbock Christian University, South Plains College, Wayland Baptist University, and Texas Tech's law and medical schools, Lubbock has become one of Texas' youngest major cities, driven by students, educators, researchers, and families establishing long-term roots.
Agriculture remains the historical backbone of West Texas, with Lubbock producing cotton, corn, sunflowers, and wine grapes that feed both Texas and the nation. Mayor McBrayer notes that almost any Texas wine contains grapes grown around Lubbock.
Lubbock serves as a major medical hub between Dallas-Fort Worth and Phoenix, with institutions like University Medical Center and Covenant Health providing critical care and serving as some of the region's largest employers.
Lubbock's approach focuses on long-term planning for the next century rather than just the next election cycle, with deliberate water management, strategic economic development, and maintaining a balance between growth and sustainability that sets it apart as Texas expands westward.
The transformative new lake project inside Lubbock's city limits is designed to eventually supply up to one-third of the city's water needs, representing a key component of the 100-year water strategy to support sustainable growth.
Curated from Newsworthy.ai
