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FAQ: HKTDC's First Three Trade Fairs of 2026 and the 'Pop & Play' Pavilion
TL;DR
The HKTDC's Pop & Play pavilion gave local toy brands a direct channel to 82,000 global buyers, unlocking cross-industry collaborations and expanding international market reach.
The HKTDC's hybrid EXHIBITION+ model combined physical fairs with the Click2Match platform, connecting 2,600 exhibitors with buyers from 121 countries over four days.
The fairs promoted sustainable toys with a Green Solutions label and introduced a Happy Ageing label, supporting eco-friendly consumption and products for intergenerational family fun.
A new AI interactive story machine and over 150 trendy IP collectibles, including limited editions, were showcased, with one visitor spending HK$2,000 on merchandise.
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The three fairs were the 52nd HKTDC Hong Kong Toys & Games Fair, the 17th HKTDC Hong Kong Baby Products Fair, and the 24th Hong Kong International Stationery & School Supplies Fair.
The four-day physical fairs attracted approximately 82,000 buyers from 121 countries and regions.
The 'Pop & Play' pavilion was a newly launched feature at the Toys & Games Fair that showcased 150 trendy IPs, premieres, and limited-edition collectibles. It was significant because it helped local toy brands connect with global buyers, enabled cross-industry IP collaborations, and attracted about 10,000 public visitors for direct interaction.
The Toys & Games Fair and Baby Products Fair were organized by the Hong Kong Trade Development Council (HKTDC), while the Stationery & School Supplies Fair was jointly organized by the HKTDC and Messe Frankfurt (HK) Ltd.
The fairs were held at the Hong Kong Convention and Exhibition Centre and concluded on January 15, 2026, after running for four days.
The EXHIBITION+ model combined physical shows with online access through the Click2Match smart business matching platform, which continued connecting exhibitors and buyers until January 22, 2026.
Buyers primarily came from the Chinese Mainland, Taiwan, Malaysia, the Philippines, Thailand, Korea, India, and the US. Buyers from Macao, Vietnam, Belgium, Poland, and South Africa also recorded double-digit growth.
Jenny Koo stated that the fairs brought together over 2,600 exhibitors from 37 countries, kickstarting HKTDC's 2026 event calendar. She emphasized that the 'Pop & Play' pavilion amplified IP value through cultural integration and brand collaborations, helping local brands expand internationally.
Hong Kong exhibitor Matrix Promotion showcased 11 original local IPs and presented fair-exclusive debut products. Founder Ray Leung noted that combining B2C elements with B2B created an energetic atmosphere that facilitated collaborations.
The fairs continued with the theme 'New Play for All,' focusing on the popularity of trendy and collectible toys to drive growth in the toy industry.
Curated from NewMediaWire
