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FAQ: AFA's Vamos Argentina AI Fan Experience Platform with Verofax
TL;DR
Brands can leverage AFA's Vamos Argentina platform to reach 4 billion sports followers through AI-driven fan content at a fraction of traditional influencer marketing costs.
The Vamos Argentina platform uses Verofax's agentic AI to let fans create branded content with templated GenAI images and videos, ensuring compliance and sponsor visibility.
This initiative transforms fan passion into positive brand influence while creating engaging, gamified experiences that connect global communities through shared football enthusiasm.
Fans can instantly become micro-influencers by creating AI-powered selfies with Argentine players and matchday scenes, ready to share across social platforms.
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Vamos Argentina is an AI-powered fan experience platform created through a partnership between the Argentine Football Association (AFA) and Verofax, their exclusive agentic AI partner.
Fans can create branded experiences using secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes, then instantly post them to their preferred social platforms, becoming micro-influencers in seconds.
The platform provides brands with a new sponsorship channel to reach 4 billion sports followers through GenAI-driven fan experiences, offering guaranteed fan posts per campaign, measurable Return on Ad Spend (ROAS), and unmatched CPM rates compared to traditional influencer marketing.
Vamos Argentina was unveiled at a launch event in Miami, with the partnership announced on January 15, 2026.
Fans are incentivized with gamified experiences and rewards such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.
The platform ensures compliance, brand safety, and consistent sponsor visibility across millions of posts by integrating brand assets into fan-created content while maintaining control over the AI-generated experiences.
Vamos Argentina offers brand promotion at a fraction of traditional influencer and social marketing costs while providing authentic AI-powered experiences featuring sponsors' brands through AFA's passionate fan base of over 900 million followers.
According to AFA's Chief Marketing Officer, this partnership opens a new chapter for AFA, creating a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth while establishing a powerful new sponsorship channel.
Verofax provides the unique agentic AI technology that powers the platform, trains AI engines on players to deliver authentic experiences, and fully manages campaigns with gamified fan experiences and incentives.
The platform creates opportunities ahead of World Cup 2026, with AFA beginning to promote Vamos Argentina packages in January and limited sponsorship slots available for brands.
Curated from NewMediaWire
