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FAQ: 2026 HKTDC Toys & Games, Baby Products, and Stationery Fairs in Hong Kong
TL;DR
The HKTDC's new Pop & Play pavilion offers exclusive access to 150 IPs and limited-edition collectibles, creating a competitive edge for early investors and collectors.
The HKTDC's three fairs operate through a structured EXHIBITION+ model, combining physical exhibitions with the Click2Match platform for systematic global business networking.
The fairs promote sustainable toys and Happy Ageing products, fostering environmental responsibility and improving quality of life across generations.
Visitors can explore giant Marvel statues, meet iconic artists, and discover rare collectibles from global IPs like B.Duck and Hot Toys.
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The three fairs are the 52nd HKTDC Hong Kong Toys & Games Fair, the 17th HKTDC Hong Kong Baby Products Fair, and the 24th Hong Kong International Stationery & School Supplies Fair. They are jointly organized by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd.
The fairs are being held at the Hong Kong Convention and Exhibition Centre, running over four consecutive days starting from January 12, 2026.
The three fairs are themed 'New Play for All' and cover three key areas: play, growth, and creativity.
The 'Pop & Play' pavilion is a new feature at the Toys & Games Fair, open to both trade buyers and the public, offering enhanced cross-sector business opportunities and facilitating collaboration with fans and collectors of designer toys. It brings together about 150 famous local and international IPs, including top names like B.Duck, Hot Toys, and threezero.
The three fairs have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand, and Norway, alongside returning exhibitors from Hong Kong, the Chinese Mainland, Asia-Pacific, the Middle East, South Africa, Europe, and the United States.
Key trends include pop culture and collectible toys, catering to the growing 'kidult' and toy collecting markets. The 'Pop & Play' pavilion features fair premieres and global limited-edition collectibles from various IPs.
Examples include TUTU MOKEY collectible figurines and art sculptures limited to 100 and 88 pieces globally (Booth: CH-F05), CM Concepts Limited's Mazinger Z Playing Cards limited to 1,500 sets worldwide (Booth: CH-G06), and Dongguan Manbo Brand Management Co., Ltd's Father Joka doll limited to 100 pieces (Booth: CH-A...).
The ceremony was officiated by Hong Kong Special Administrative Region (HKSAR) Government Under Secretary for Commerce and Economic Development Dr Bernard Chan, HKTDC Executive Director Sophia Chong, and HKTDC Toys Advisory Committee Chairman Bryant Chan.
In addition to traditional distributors and importers, the HKTDC has invited major e-commerce platforms, importers, department stores, specialty retailers, retail chains, and sourcing offices, creating new cross-regional and cross-sector opportunities.
These highly international fairs bring together exhibitors and buyers from around the world, creating networking and business opportunities, helping to foster cross-regional trade cooperation, and providing a first-mover advantage by showcasing emerging product trends.
Curated from NewMediaWire
