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FAQ: Hong Kong Toys & Games Fair 2026 and New 'Pop & Play' Pavilion
TL;DR
The HKTDC fairs offer exclusive access to over 2,600 exhibitors and limited-edition collectibles, providing a competitive edge in sourcing trending toys and baby products.
Three concurrent fairs organized by HKTDC and partners run from January 12-15, 2026, featuring structured zones like Pop & Play and Happy Ageing for systematic sourcing.
The fairs promote cross-regional trade cooperation and feature eco-friendly products with a Happy Ageing label, fostering global business connections and sustainable, inclusive market growth.
Visitors can explore the new Pop & Play pavilion with 150 trendy IPs, interactive photo spots, and limited-edition collectibles, creating unique experiences and networking opportunities.
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The 52nd HKTDC Hong Kong Toys & Games Fair, the 17th HKTDC Hong Kong Baby Products Fair, and the 24th Hong Kong International Stationery & School Supplies Fair will run concurrently from January 12 to 15, 2026 at the Hong Kong Convention and Exhibition Centre.
The Toys & Games Fair and Baby Products Fair are organized by the Hong Kong Trade Development Council (HKTDC), while the Stationery & School Supplies Fair is jointly organized by HKTDC and Messe Frankfurt (HK) Ltd. They are highly international, bringing together exhibitors and buyers from around the world.
The three fairs are themed 'New Play for All' and have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand, and Norway.
The 'Pop & Play' pavilion is a new feature at the Toys & Games Fair that brings together around 150 trendy IPs. It is open to both trade buyers and the public, helping brands connect with global buyers and engage directly with fans.
The pavilion features a strong lineup of international and local famous IPs (like B.Duck, Hot Toys, etc.) and includes global and fair premieres with limited-edition collectibles, such as MOMOLAND's debut dolls and TUTU MOKEY figurines limited to 100 pieces.
It taps into the growing 'kidult' and toy collecting market, helping cutting-edge toy brands expand into international markets, unleash the commercial potential of their IPs, and enable brands to engage directly with designer toy fans.
The fair is actively inviting buyer representatives from diverse sectors (like theme parks, museums, and retail) to foster cross-industry collaboration and has introduced a 'Happy Ageing' label to identify toys designed for seniors or intergenerational family fun.
The 'Happy Ageing' label makes it easier to identify toys and games specifically designed for seniors or intergenerational family fun, offering easier access to high-quality products that meet market needs.
Jenny Koo is the HKTDC Deputy Executive Director. She stated that the HKTDC is committed to creating more international collaboration opportunities, aligning with the global surge in designer toys, and highlighted the new 'Pop & Play' pavilion and 'Happy Ageing' label.
Curated from NewMediaWire
