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FAQ: The Way of the Holy Grail Receives FOTUR 2025 Tourism Award
TL;DR
The Way of the Holy Grail project gains a strategic advantage by winning the FOTUR 2025 Tourism Award, enhancing its European cultural tourism profile and territorial development.
The Way of the Holy Grail is a European cultural itinerary connecting Mediterranean territories through documented historical routes, supported by an International Scientific Commission for academic rigor.
This cultural project promotes peace, social cohesion, and sustainable development by enhancing heritage and creating shared cultural narratives across Europe.
The Holy Chalice in Valencia's Cathedral, traditionally identified as the Holy Grail, inspires a European cultural route celebrated at a prestigious tourism gala.
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The Way of the Holy Grail is a European cultural itinerary described as 'Route of Knowledge, path of Peace.' It received the FOTUR 2025 Tourism Award, which recognizes it as a cultural project of European scope that unites heritage, identity, tradition, and territorial development.
The FOTUR 2025 Tourism Awards Gala was held on Monday, December 15, 2025, at the Palau Alameda in Valencia, Spain.
The project was represented by Dr. Ana Mafé García (president of the cultural itinerary), Mr. Jesús Gimeno Peris (Secretary of the entity), and Mrs. Liubov Daniel Albariño (International Director of the project).
This award consolidates The Way of the Holy Grail as a strategic cultural project aligned with sustainability, European identity, and heritage enhancement, strengthening its link with the Valencian Community as a key territory in building a shared cultural narrative internationally.
The gala celebrated the 50th anniversary of the Federation of Leisure and Tourism (FOTUR) and brought together institutional representatives, tourism sector entities, and professionals to enhance tourism as an economic, social, and cultural engine of the Valencian region.
The gala was presented by Maje Martínez and featured welcoming words from María de los Llanos Massó Linares (president of Les Corts Valencianes) and Marian Cano (Minister of Innovation, Industry, Trade and Tourism of the Generalitat Valenciana).
The event included institutional interventions, artistic performances, recognition moments for tourism and culture initiatives, a family photo of winners and authorities, and a networking space emphasizing local products and collaboration.
The celebration was supported by Coca-Cola, Bodegas Gandía, Dicoval, Heineken, and Varma, with participation from the Valencian company Pitiminís (responsible for award design) and a 360º audiovisual experience.
The award aligns with a tourism model linked to cultural identity, innovation, and social cohesion, recognizing projects that contribute to tourism, culture, gastronomy, and creative industries in the Valencian Community.
Curated from 24-7 Press Release
