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FAQ: John Paul DeJoria's Role as Advisor and Investor in PhytoTeq's Sustainable Food Technology
TL;DR
John Paul DeJoria's investment in PhytoTeq offers companies a competitive edge with sustainable, cost-efficient ingredients that outperform traditional sugars.
PhytoTeq uses plant-based cell culture to produce agave-based sugars with up to 98% less water and a lower carbon footprint than conventional methods.
PhytoTeq's technology creates healthier food options while reducing environmental damage, making the world better for current and future generations.
Legendary entrepreneur John Paul DeJoria joins PhytoTeq to revolutionize food with plant-cell sugars that are healthier and far more sustainable.
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John Paul DeJoria, co-founder of Patrón Spirits and John Paul Mitchell Systems, has joined PhytoTeq as an advisor and investor to champion sustainable innovation in food technology.
John Paul DeJoria is a legendary entrepreneur, philanthropist, and environmental advocate known for co-founding John Paul Mitchell Systems and Patrón Spirits, recognized by Forbes and the United Nations for his impact. His involvement brings visionary leadership and decades of entrepreneurial experience to accelerate PhytoTeq's global growth.
PhytoTeq is a biotechnology leader that pioneers plant-based cell culture technology to produce clean, functional ingredients, specifically natural agave-based sugars that are lower in glycemic index than high-fructose corn syrup and cane sugar.
PhytoTeq's technology offers healthier ingredients with a cleaner label, uses dramatically less water and land, reduces carbon footprint, and provides more stable, scalable, cost-efficient, and secure production compared to traditional sugar methods.
It requires up to 98% less water and produces a fraction of the carbon footprint of conventional sugar, helping reverse damage from industrial agriculture and creating a new model for global food systems that feeds more people with fewer resources.
PhytoTeq's ingredients are suitable for beverages, confections, and everyday foods, offering a healthier option for these products.
He serves as a member of PhytoTeq's Advisory Board, lending his leadership and entrepreneurial experience to help accelerate the company's global growth and impact.
The announcement was made on December 17, 2025, at a time when the nation is shifting toward healthier, more transparent, and sustainable nutrition, making PhytoTeq's technology arrive at the perfect moment.
DeJoria believes true success is about giving back to people, the planet, and future generations, and sees this as part of his mission to 'do well by doing good' and leave the world better than he found it.
While not explicitly stated, the press release originates from Austin, TX, and PhytoTeq's mission is to transform the future of food by making better ingredients that are better for people and the planet through sustainable nutrition and plant-cell innovation.
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