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FAQ: Havana Roasters Coffee Companies, Inc. Operational Milestones and 2026 Growth Strategy
TL;DR
North American Frac Sand's HRC Coffee Roasters offers investors a growth advantage through retail expansion, new product lines, and corporate repositioning for accelerated 2026 value creation.
HRC Coffee Roasters systematically built infrastructure over 18 months, including a flagship retail location, Nespresso pods, RTD beverages, and expanded roasting capabilities to support multi-channel growth.
HRC Coffee Roasters enhances communities by bringing authentic Cuban-style coffee heritage to consumers through premium products and hospitality experiences across multiple touchpoints.
A company known as North American Frac Sand is transforming into HRC Coffee Roasters, launching Cuban-style coffee in Nespresso pods and ready-to-drink formats from Hollywood.
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The company announces substantial operational progress over the past year and is preparing to unveil a comprehensive corporate repositioning to establish a clear runway for accelerated growth in 2026.
Under subsidiary HRC Hospitality Corp., the company is finalizing preparations to open the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location in Hollywood, California, which will serve as both a revenue-generating operation and brand showcase.
The company is introducing Havana Roasters Coffee® in Nespresso-compatible pod format for the single-serve premium coffee market and developing Ready-to-Drink (RTD) versions through The HRC Beverage Company subsidiary for the convenience beverage category.
The company is expanding roasting capabilities, strengthening wholesale distribution networks, advancing franchise program development, and enhancing e-commerce infrastructure to support accelerated commercialization.
The company is completing regulatory processes to align its public corporate identity with the Havana Roasters Coffee® brand and operations it has been building since taking control in 2023.
Gabriel Martinez is the Chairman and CEO who commented that the past 18 months focused on execution to build a foundation for a breakout year in 2026, with the team advancing initiatives across retail, wholesale, product development, franchise systems, and operational infrastructure.
According to the announcement, major corporate developments will be announced in the coming weeks, reflecting the transformation the company has undergone.
The first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location is opening in Hollywood, California.
North American Frac Sand, Inc. (OTC: NAFS) does business as HRC Coffee Roasters LLC, which is the exclusive license holder and commercialization platform of The Havana Roasters Coffee Companies brand, with all subsidiaries operating under license from HRC Coffee Roasters LLC.
Management expects the approaching inflection points to drive meaningful value creation for shareholders, with the corporate repositioning establishing a clear runway for accelerated growth in 2026.
Curated from NewMediaWire
