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FAQ: CRVA's We Care Award for Supporting Pediatric Oncology Camps
CRVA united the Canadian RV industry to support Care Camps — a nationwide effort honoured with the 2025 We Care Corporate Award..
TL;DR
CRVA's award-winning 50th anniversary campaign enhances industry reputation and demonstrates how corporate social responsibility can strengthen brand loyalty and community partnerships.
CRVA conducted a year-long national tour using a donated RV to raise funds and awareness for pediatric oncology camps, culminating in the We Care Corporate Award.
CRVA's initiative supports pediatric oncology camps, bringing joy and healing to children with cancer and their families through outdoor experiences and community support.
CRVA celebrated its 50th anniversary by touring Canada in a special RV to raise funds for children's cancer camps, earning national recognition for their efforts.
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The Canadian Recreational Vehicle Association (CRVA) was honored with the We Care Corporate Award from Care Camps Foundation for its year-long national fundraising and awareness initiative supporting pediatric oncology camps across Canada.
CRVA received the award for its comprehensive 50th anniversary initiative that involved coast-to-coast travel with the CRVA 50th RV, connecting with campground owners, dealerships, and community partners to raise funds and awareness for Care Camps Foundation's pediatric oncology camps.
Gwynn Sullivan, Executive Director of Care Camps Foundation, presented the award to CRVA's President Shane Devenish during the RV Dealers Association (RVDA) Convention in Las Vegas.
The award was presented during the RV Dealers Association (RVDA) Convention in Las Vegas, with the announcement dated December 11, 2025, from Burlington, Ontario.
CRVA traveled coast to coast throughout 2025 with the CRVA 50th RV (donated by General Coach Canada), connecting with campground owners, dealerships, and community partners at events across the country to support Care Camps Foundation.
Care Camps Foundation supports medically supervised pediatric oncology camps for children and families across Canada, providing outdoor experiences for those affected by childhood cancer.
CRVA emphasized that the recognition should be shared with RVDA of Canada, Go RVing Canada, and the Canadian Camping and RV Association, along with every dealer, campground owner, manufacturer, and RV owner who supported the initiative.
CRVA's 50th anniversary provided the opportunity to create a meaningful giving-back initiative, with the Board unanimously supporting Care Camps as a way to celebrate the milestone while making a positive impact on children and families facing cancer.
According to CRVA President Shane Devenish, one of the greatest joys was meeting people face-to-face, hearing their RV stories, and seeing how quickly everyone rallied to support the Care Camps mission, creating countless connections and personal stories throughout the tour.
As CRVA looks ahead beyond its 50th year, the Association has reaffirmed its commitment to industry leadership and community support, building on the momentum created by this successful initiative.
Curated from PR Karma
