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FAQ: 2026 Hispanic Motor Press Awards Winners and Details
TL;DR
The Hispanic Motor Press Awards provide a competitive edge by identifying top 2026 vehicles like the Hyundai IONIQ 9 and RAM 1500 that meet Hispanic consumer preferences.
The Hispanic Motor Press Awards evaluated 16 manufacturers' vehicles over eight months using criteria including safety, technology, ergonomics, content, and price to select winners in five categories.
The Hispanic Motor Press Awards help Hispanic families make informed vehicle choices, promoting cleaner mobility and reducing emissions for a better environmental future.
The Hyundai IONIQ 9 won Best EV in the 2026 Hispanic Motor Press Awards, which recognized vehicles across five categories for Hispanic car buyers.
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The Hispanic Motor Press Awards is the only independent Hispanic awards program in the country that helps, educates, and pre-selects the best vehicle options in the market specifically for the Hispanic community.
The winners were announced on December 2, 2025 during AutoMobility LA at the Los Angeles Convention Center, which is the opening day of the Los Angeles Auto Show.
The winners are: Best EV: Hyundai IONIQ 9, Best Family Car: Kia Carnival, Best SUV: Toyota RAV4, Best Pick-up Truck: RAM 1500, and Best Luxury: Lincoln Navigator.
Hispanic consumers represent 1 in 4 new-vehicle purchases in the United States, which is the second-largest Spanish-speaking country in the world, making it culturally vital to reach this consumer in their own language.
A 16-member jury panel evaluated vehicles during an 8-month testing period from January to September 2025, using criteria including safety of occupants, technology integration, ergonomics, overall content, and price.
The 2025 HMPA Jury Panel is comprised of independent Hispanic automotive journalists, content creators, and industry influencers from across the United States, including representatives from publications like La Opinión, LatinoCC, Autoproyecto, and various media platforms.
The judges assess vehicles while considering key purchase drivers for Hispanic families: quality, reliability, style, safety, and value.
Sixteen auto manufacturers voluntarily submitted their entries for evaluation in the awards program.
Hispanic consumers represent $1.9 trillion in buying power and account for 1 in 4 new vehicle purchases in the United States.
Ricardo Rodriguez-Long is the founder and president of the Hispanic Motor Press, and he emphasizes the importance of reaching Hispanic consumers in their own language given the cultural significance of this market.
Curated from Noticias Newswire
