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FAQ: Jason McDonald's Winter 2026 Digital Marketing Course at Stanford Continuing Studies
TL;DR
Jason McDonald's Stanford course provides a competitive edge by teaching SEO, social media, and Google Ads strategies that help businesses outperform rivals in digital visibility.
The ten-week course covers five core areas including SEO, social media marketing, content creation, online advertising, and AI tools through structured weekly sessions and practical projects.
This course empowers individuals and small businesses with digital marketing skills that can drive sustainable growth and economic opportunity in today's connected world.
Learn cutting-edge digital marketing from a Stanford instructor, exploring AI tools and creating real marketing plans in an interactive online format starting January 2026.
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It's a comprehensive 10-week online course covering social media marketing, SEO, content marketing, online advertising, and AI for marketers, taught by Dr. Jason McDonald through Stanford Continuing Studies.
The course begins January 12, 2026, meeting Tuesday evenings from 6:00 to 7:30 pm PT, with 2.5 hours of live video each week for ten weeks.
Dr. Jason McDonald, Director of the Jason McDonald Consulting Agency and a recognized authority in digital marketing with decades of experience and a Ph.D. from UC Berkeley.
The course covers five core areas: Social Media Marketing (Facebook, Instagram, X, LinkedIn), SEO (on-page, off-page, technical), Content Marketing (storytelling, blogs, podcasts), Online Advertising (PPC, display ads, paid social), and AI for Marketers.
The course includes 2.5 hours of live video each week, office hours, quizzes, a project, and is recorded for global accessibility, providing hands-on experience in digital marketing.
Businesses that neglect SEO, social media, and Google Ads risk losing competitive advantage, as these channels form the foundation of sustainable growth by ensuring discoverability, shaping reputation, driving engagement, and providing precise reach to high-intent customers.
Enrollment opens on December 1, 2025, for the course starting January 12, 2026.
Interested persons can learn more and enroll by visiting https://jasonmcdonald.org/ and clicking on the link for the class.
Students develop an original digital marketing plan that integrates strategy and tactics across all channels, preparing them for real-world success in the rapidly evolving digital marketing industry.
Yes, the course is recorded and available online, allowing people from all over the world to participate and benefit from the up-to-date digital marketing training.
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