NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.
Sportradar IMG ARENA Acquisition FAQ: Key Details and Business Impact
TL;DR
Sportradar's acquisition of IMG ARENA provides a competitive edge by expanding premium sports content and data access across 120 countries to drive revenue growth.
Sportradar acquired IMG ARENA through a unique deal structure involving $122 million in cash prepayments, gaining 38,000 data events and 29,000 streaming events across 14 sports.
This acquisition enhances global sports entertainment by delivering immersive, data-rich fan experiences and powering growth across the sports industry through advanced technology.
Sportradar now streams over 1 million annual matches including Wimbledon and NBA games, positioning them as a global leader in sports data and betting technology.
Found this article helpful?
Share it with your network and spread the knowledge!
Sportradar has completed its previously announced acquisition of IMG ARENA, significantly expanding its global sports betting rights portfolio and content offerings.
This deal marks a major milestone that accelerates Sportradar's efforts toward global leadership in data-driven sports entertainment and is expected to drive double-digit revenue growth while expanding their adjusted EBITDA margins.
The acquisition includes strategic relationships with over 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents, including prominent properties like Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and the PGA Tour.
Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network, leveraging its proven ability to cross-sell and up-sell its diverse portfolio to outpace the global sports betting market.
The unique deal structure involves about $122 million in cash prepayments by the seller to certain sports rights holders and approximately $103 million to Sportradar, with no financial consideration required from Sportradar as part of the acquisition.
Prior to the acquisition, Sportradar was targeting revenue of at least €1.7 billion by 2027, representing a 15% CAGR, and expects margin expansion to 27% by 2027, representing a 700bps improvement.
Sportradar is now the trusted partner of organizations including the ATP, NBA, WNBA, NHL, MLB, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, among others.
The acquisition bolsters Sportradar's ability to deliver real-time data, insights, and immersive fan experiences using proprietary AI and next-generation technology, enhancing engagement and unlocking new revenue opportunities across more than 120 countries.
The acquisition is expected to be accretive to adjusted EBITDA margins and free cash flow conversion, accelerating Sportradar's revenue, adjusted EBITDA, and free cash flow growth while enhancing content distribution and fueling product development.
Sportradar expects to continue outpacing the global sports betting market, which is forecast to hit $182.12 billion by 2030, growing at a CAGR of 10.3%, while Sportradar targets a 15% CAGR through 2027.
Curated from NewMediaWire
