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FAQ: SBC Medical Group's Expansion into Thailand with BLEZ ASIA Partnership
TL;DR
SBC Medical Group's expansion into Thailand's $1.2 billion aesthetic market provides first-mover advantage with Japanese-quality treatments for underserved Japanese expatriates.
SBC will provide management support and clinical protocols for a new Bangkok dermatology clinic, selecting medical devices optimized for local skin characteristics and environmental conditions.
This partnership brings Japanese-standard medical services to Thailand, improving quality and safety while establishing trusted, high-level aesthetic care for both expatriates and local patients.
SBC Medical Group, Japan's largest beauty clinic chain with 258 locations, expands to Thailand through a partnership with BLEZ ASIA, targeting Bangkok's growing aesthetic market.
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SBC Medical Group Holdings Inc. is expanding internationally by partnering with BLEZ ASIA Co., Ltd. to launch aesthetic medical services in Thailand, specifically opening a dermatology clinic in Bangkok's Asok district.
Thailand has a significant Japanese expatriate population of approximately 60,000 with limited access to Japanese-quality aesthetic treatments, plus the Thai aesthetic medicine market is projected to reach nearly $1.2 billion by 2033 with 13.5% CAGR growth.
BLEZ ASIA Co., Ltd. operates more than twenty pharmacies and clinics in Thailand and is widely trusted by both Japanese expatriates and local patients. They are preparing to open the new clinic in Bangkok that SBC will provide management support for.
The clinic will focus primarily on dermatological treatments such as pigmentation and spot removal, with SBC advising on clinical protocols aligned with Japanese quality standards and selecting medical devices optimized for local skin characteristics.
The clinic is expected to commence operations by year-end (2025) in the Asok district of Bangkok.
This partnership is a key component of SBC's broader Asia expansion strategy, building on their late 2024 launch in Singapore through a partnership with Aesthetic Healthcare Holdings, and represents a significant step toward entering the growing Thai market.
Japanese aesthetic medicine is globally competitive for its precision and high safety standards, which SBC has been building in Japan while preparing for global expansion.
SBC aims to begin with the Japanese expatriate community and steadily build its business to provide consistently high-level medical services and establish new value in the Thai aesthetic medicine market, focusing on affordable, natural-looking enhancements with minimal downtime.
In Japan, SBC has 258 locations and is the largest beauty clinic chain operator, with annual patient visits growing 15% year-over-year in the third quarter after recently overhauling its pricing structure to attract and retain customers.
The Thai aesthetic medicine market is fragmented with many small-scale operators providing inconsistent service, creating an opportunity for SBC to bring Japanese-quality standards and consistent service to meet the growing demand.
Curated from NewMediaWire
