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FAQ: Neurogiving - The Science of Donor Decision-Making Book Launch
TL;DR
Fundraisers gain a strategic advantage by using neuroscience insights from Cherian Koshy's book to transform prospective donors into committed, long-term supporters.
Neurogiving provides a point-by-point roadmap integrating neuroscience, behavioral psychology, and AI to systematically design donor experiences that maximize generosity and retention.
This science-backed approach to fundraising creates more meaningful donor connections, fostering authentic generosity that improves philanthropic impact and community support systems.
Discover how your brain makes giving decisions through fascinating neuroscience insights that reveal why people donate and how to ethically engage donors.
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Neurogiving bridges neuroscience, behavioral economics, and storytelling to reveal how the brain actually makes decisions about giving, providing fundraisers with science-backed strategies to design donor experiences that feel human rather than transactional.
Cherian Koshy is a fundraising and behavioral science expert with two decades of experience, holding certifications as a Certified Fund Raising Executive (CFRE) and Chartered Advisor in Philanthropy (CAP®), and serving as Treasurer of the Association of Fundraising Professionals Global Board.
The book is scheduled for release on December 9, 2025, and premiered at #11 on Amazon's list of business and finance books almost a month before its release based on presale numbers.
The book offers illustrative examples, research-informed strategies for real-world fundraising contexts, accessible descriptions of why people give and give repeatedly, and explores the potential role of artificial intelligence and machine learning in donor engagement and personalization.
The book is perfect for nonprofit leaders, fundraisers, philanthropy professionals, major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers seeking to increase donor engagement and retention.
Readers who pre-order can get $429 in exclusive bonuses by visiting neurogivingbook.com.
Cherian Koshy is hosting a LinkedIn Live event at 1:30 p.m. on December 2, Giving Tuesday, for a conversation about the science of generosity.
It provides a revolutionary, science-backed approach that integrates neuroscience, behavioral psychology, and proprietary research to create donor experiences that maximize generosity and long-term commitment, moving away from transactional interactions.
More information is available at NeurogivingBook.com and CherianKoshy.com.
Contact Michelle Tennant Nicholson, International Publicist at Wasabi Publicity, Inc., at 828.749.3200 (office), 828.817.4034 (cell/WhatsApp), or Michelle@WasabiPublicity.com.
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