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FAQ: Splash Beverage Group's Joint Venture with BAAD Ventures for Hemp-Based THC Beverage Expansion
TL;DR
Splash Beverage Group gains a 51% controlling stake in a joint venture to dominate the fast-growing hemp-based THC beverage market with the successful Nimbus brand.
Splash Beverage Group formed a 51/49 joint venture with BAAD Ventures, combining brand-building expertise with hemp-THC beverage experience to expand the Nimbus seltzer across multiple states.
This partnership expands access to innovative hemp-derived THC beverages, offering consumers new relaxation options while creating growth opportunities in emerging beverage categories.
Nimbus, a 10mg hemp-derived THC seltzer with light, airy flavors, is rapidly expanding to six new states following exceptional early market performance.
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Splash Beverage Group has entered into a joint venture with BAAD Ventures to strategically expand into the fast-growing hemp-based THC beverage category, with Splash holding 51% ownership and BAAD owning 49%.
This partnership accelerates Splash's entry into the rapidly expanding hemp-based THC beverage category, positioning them ahead of the curve in one of the most dynamic segments in the beverage industry.
Splash brings brand-building expertise, established distribution networks, and beverage-innovation capabilities, while BAAD brings the successful Nimbus THC beverage brand, growth capital, secure production capacity, and specialized category experience.
Nimbus is a 10 mg hemp-derived THC flavored seltzer that has delivered exceptional early performance with strong velocities, repeat purchases, and compelling consumer pull-through, making it the centerpiece asset for rapid multi-state expansion.
The joint venture intends to expand Nimbus into six additional states immediately, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages.
Together, Splash and BAAD plan to build a vertically integrated platform, expanding supply-chain efficiencies, deepening manufacturing capabilities, and bringing forward new brands across key sub-categories of the growing THC beverage landscape.
The joint venture formalizes more than three months of coordinated work between Splash Beverage Group and BAAD Ventures.
More information is available at www.SplashBev.com, www.chispotequila.com, www.nimbuschill.com, and you can follow Splash Beverage Group on X (Twitter) at www.twitter.com/SplashBev.
Curated from NewMediaWire
