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FAQ: Jeep Wrangler Named 2026 Adventure Vehicle of the Year by Hispanic Motor Press
TL;DR
The Jeep Wrangler's 2026 Adventure Vehicle of the Year award gives buyers an advantage with proven hybrid technology and unmatched off-road capability in the competitive SUV market.
The Jeep Wrangler 4xe combines Trail Rated off-road capability with plug-in hybrid technology delivering 21 miles of electric range while maintaining full off-road performance.
This recognition helps Hispanic families make informed vehicle choices that support outdoor exploration and environmental sustainability for better family experiences.
The legendary Jeep Wrangler now features cutting-edge hybrid technology while maintaining its iconic off-road capabilities for over eight decades of adventure heritage.
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The Jeep Wrangler won the 2026 Adventure Vehicle of the Year Award presented by the Hispanic Motor Press (HMP).
Hispanic consumers represent one in four new vehicle purchases in the United States with over $3.4 trillion in purchasing power, making the HMP Awards a critical guide for families navigating the automotive marketplace.
The Jeep Wrangler 4xe features plug-in hybrid electric vehicle (PHEV) technology that provides an EPA-estimated 21 miles of all-electric range while maintaining full off-road capability.
The award was announced at the MOPAR stage during the SEMA Show in Las Vegas, NV on November 17, 2025.
The Wrangler won due to its unmatched 4×4 capabilities, advanced hybrid technology, customization potential, and popularity among Hispanic families who value outdoor exploration and recreation.
Adventure and SUV segments account for 62% of Hispanic new vehicle purchases, and 68% of Hispanic car buyers prioritize vehicles that support outdoor recreation and family activities.
HMP President Ricardo Rodriguez-Long noted the Wrangler is 'one of the best hybrids in the market,' while juror Gil Silva stated it 'proves that sustainability and serious off-road capability can coexist.'
Hispanic consumers purchased 2.3 million new vehicles in 2024 (25% of all U.S. auto sales), and Hispanic household vehicle ownership has grown 34% over the past decade.
Hispanic buyers are 40% more likely to research environmental credentials before making a vehicle purchase compared to other consumer groups.
According to Jeep's Head of Off-Road and EV, the brand has been building vehicles for adventures for nearly 85 years, with the Wrangler maintaining its iconic status for over eight decades.
Curated from Noticias Newswire
