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Triangle Fragrance® Enhanced 50ml Editions & Cleaner Formulations FAQ
TL;DR
Triangle Fragrance's new 50ml editions with higher oil concentrations offer longer-lasting scents that provide a competitive edge in fragrance performance and modern luxury appeal.
Triangle Fragrance enhanced FREEDOM to 22% parfum concentration and ENERGY to 19%, while fully eliminating BHT antioxidant across all products for cleaner formulations.
Triangle Fragrance advances clean luxury by removing BHT and maintaining cruelty-free certification, creating safer products that align with modern consumer values and environmental consciousness.
Triangle Fragrance's FREEDOM scent combines orange, tangerine, pineapple and campfire notes in a unisex parfum that captures American authenticity through innovative fragrance craftsmanship.
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Triangle Fragrance has launched new 50ml editions of its signature scents with enhanced formulations, including increased oil concentrations and the complete elimination of BHT from all products.
FREEDOM has been elevated to a parfum with an increased oil concentration of 22% (up from 18%) and features opening notes of orange, tangerine, and pineapple with a long-lasting campfire accord.
ENERGY received a formulation boost with its oil concentration rising from 18% to 19%, offering more richness in the fragrance.
Triangle Fragrance has fully eliminated BHT, an antioxidant that was previously used in trace amounts, and no products will contain BHT moving forward.
Founder Magda Khalifa states that Gen Z and Gen A want their own brands that reflect their values, and Triangle Fragrance resonates through its modern luxury, transparency, and unapologetically American authenticity.
Triangle Fragrance maintains 100% ingredient transparency, is certified cruelty-free by the Leaping Bunny Program, vegan-friendly, and made without parabens, sulfates, phthalates, mineral oil, or dyes.
Triangle Fragrance was founded by Magda Khalifa, a post-9/11 U.S. Army combat veteran, who introduced the brand's philosophical foundation through her 2019 memoir, American DREAM.
For more information, visit trianglefragrance.com to learn about their complete collection of luxury fragrances.
As the first 100% ingredient-transparent luxury scent collection with clean formulations and cruelty-free certification, Triangle Fragrance challenges traditional fragrance industry practices.
Triangle Fragrance was founded in New York City in 2020 and creates luxury fragrances that are proudly Made in USA.
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