Triangle Fragrance® Enhanced 50ml Editions & Cleaner Formulations FAQ

What is the main announcement from Triangle Fragrance?

Triangle Fragrance has launched new 50ml editions of its signature scents with enhanced formulations, including increased oil concentrations and the complete elimination of BHT from all products.

What specific changes were made to the FREEDOM fragrance?

FREEDOM has been elevated to a parfum with an increased oil concentration of 22% (up from 18%) and features opening notes of orange, tangerine, and pineapple with a long-lasting campfire accord.

How was the ENERGY men’s fragrance improved?

ENERGY received a formulation boost with its oil concentration rising from 18% to 19%, offering more richness in the fragrance.

What ingredient has been completely removed from Triangle Fragrance products?

Triangle Fragrance has fully eliminated BHT, an antioxidant that was previously used in trace amounts, and no products will contain BHT moving forward.

Why does Triangle Fragrance resonate with younger generations according to the founder?

Founder Magda Khalifa states that Gen Z and Gen A want their own brands that reflect their values, and Triangle Fragrance resonates through its modern luxury, transparency, and unapologetically American authenticity.

What certifications and commitments distinguish Triangle Fragrance?

Triangle Fragrance maintains 100% ingredient transparency, is certified cruelty-free by the Leaping Bunny Program, vegan-friendly, and made without parabens, sulfates, phthalates, mineral oil, or dyes.

Who founded Triangle Fragrance and what is their background?

Triangle Fragrance was founded by Magda Khalifa, a post-9/11 U.S. Army combat veteran, who introduced the brand’s philosophical foundation through her 2019 memoir, American DREAM.

Where can I find more information about Triangle Fragrance products?

For more information, visit trianglefragrance.com to learn about their complete collection of luxury fragrances.

What makes Triangle Fragrance an industry disruptor?

As the first 100% ingredient-transparent luxury scent collection with clean formulations and cruelty-free certification, Triangle Fragrance challenges traditional fragrance industry practices.

When was Triangle Fragrance founded and where is it based?

Triangle Fragrance was founded in New York City in 2020 and creates luxury fragrances that are proudly Made in USA.