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Toblerone Crystal Bar by Swarovski: The Ultimate Gift FAQ
It is a limited series of hand-made crystal replicas of the original Toblerone chocolate bar, created by Swarovski. Each bar is individually numbered, certified, and features 546 individually cut facets, weighing 851g and measuring 305mm in length.
The auction runs from July 1 to July 31, 2026. In-person bidding is available at pop-up experiences in select airports (Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich), while online bidding is open globally via the auction website.
Bidding can be done in person at participating airport pop-ups or online through the auction site at tobleronecrystalbar.com. Terms and conditions apply.
100% of winning bids are donated to charity partners chosen by each participating airport. These charities are already embedded in their local communities.
Both brands share Alpine heritage and a commitment to quality and craftsmanship. Swarovski's expertise in crystal artistry allowed Toblerone to reimagine its iconic triangular shape as a luxury artefact, resulting in a unique and meaningful gift.
The collaboration is between Toblerone and Swarovski. Toblerone's President Iain Livingston is quoted, and the auction involves nine major airports and their respective charity partners.
Each bar is a one-of-a-kind, hand-crafted crystal replica with 546 facets, requiring 140 hours of development and 65 hours of production. It is individually numbered and certified, blending Toblerone's iconic design with Swarovski's crystal savoir-faire.
More details on the charity partners are available at tobleronecrystalbar.com/charities.
