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Fashion Hong Kong Paris Promotion FAQ
The HKTDC's Fashion Hong Kong promotion in Paris successfully concluded during Paris Men's Fashion Week, showcasing Hong Kong designers and fostering international business opportunities through cross-sector collaboration with Hactl.
The promotion aimed to showcase the dynamism of Hong Kong design to the international fashion community, create opportunities for local brands to expand globally, and reinforce Hong Kong’s role as an East-meets-West centre for cultural exchange.
The event was organized by the Hong Kong Trade Development Council (HKTDC) with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner.
The promotion took place from 24 to 28 June 2026 during Paris Men’s Fashion Week Spring/Summer 2027, at Rue de la Paix in Paris.
The promotion included a professional showroom featuring Hong Kong designer brands, a networking reception on 27 June, and a 'Hong Kong Fashion Night dinner' on the same day.
The content mentions MARCCH and Matter Matters as participating brands, which unveiled pieces created in collaboration with Paris-based artist Yaz Bukey.
This was the first cross-sector collaboration between the two organizations, combining HKTDC's global network with Hactl's expertise in air cargo logistics and sustainability to support Hong Kong brands in expanding internationally.
The showroom attracted buyers, media, and industry professionals from Europe and worldwide, facilitating business matching and partnership discussions. The networking reception gathered around 200+ industry professionals, sparking conversations and expanding networks for Hong Kong designers.
It demonstrates how Hong Kong adopts innovative approaches to integrate creativity, commerce, and professional services, responding to global trends emphasizing speed, connectivity, and sustainability in the fashion industry.