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FAQ: The Found Formula™ – Local SEO & AI Optimization for Sydney Service Businesses
The Found Formula™ is a three-step framework by Perceptiv Media that helps small businesses improve visibility on both traditional search engines and AI platforms like ChatGPT, with a documented case of a Sydney mechanic achieving 26% profit growth.
The Found Formula™ is a three-step framework (BUILD, RANK, RECOMMEND) designed by Rachelle Sassine of Perceptiv Media to help small businesses gain visibility on both traditional search engines and AI-powered discovery platforms like ChatGPT, Gemini, and Google AI Overviews.
It was created to address the 'discovery gap' – small businesses with strong skills but poor digital visibility – as AI tools increasingly influence how consumers find local services. Without optimization for AI platforms, businesses become invisible to a growing segment of customers.
The framework is aimed at small service-based businesses, particularly those competing within specific geographic areas, such as the Sydney mechanic featured in the article.
Phase 1 (BUILD) establishes a technically sound digital foundation with fast, SEO-optimized sites. Phase 2 (RANK) focuses on local SEO through Google Maps, Google Business Profile, and backlinks. Phase 3 (RECOMMEND) optimizes for AI platforms like ChatGPT, Gemini, and Perplexity to ensure the business appears in AI-generated recommendations.
After implementing the framework, the mechanic recorded 26% year-over-year profit growth and expanded his physical premises, reversing a decline that had nearly led to closure.
AI assistants like ChatGPT and Google AI Overviews are increasingly used by consumers to find local services. Without optimization, businesses are excluded from AI-generated responses, losing access to customers who rely on these tools for decisions.
While the article focuses on a Sydney-based business, the framework is likely applicable to any service business seeking local visibility, though specific results may vary.
Rachelle Sassine is the founder of Perceptiv Media, the agency that created The Found Formula™.