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FAQ: BoGuan Multimodal LLM for Cultural Tourism
BoGuan, the world's first commercial multimodal LLM for cultural tourism, has entered broad application in Xi'an, China, generating commercial returns by supporting digital IP creation, cultural tourism apps, and short drama production, while injecting momentum into heritage preservation and the cultural tourism industry.
BoGuan is the world's first commercial multimodal large language model (LLM) specifically for cultural tourism. It is also China's first industry-specific model dedicated to cultural heritage preservation, capable of generating highly-accurate multimodal content such as museum-quality content about cultural relics.
BoGuan was unveiled by SCG and Huawei in Xi'an, China in September 2025, and has since entered broad application by June 2026.
Shaanxi Culture Industry Investment Group (SCG) is working with partners including Huawei, China Telecom Shaanxi, and China West Airport Group (CWAG) to promote cultural tourism using digital technologies like AI and 5G-A.
BoGuan supports the creation of digital relic presentations, digitalization and preservation of traditional craftsmanship, and creation of digital IP for intangible cultural heritage. For example, it helped a dough sculpture artisan complete a sculpture that used to take two or three months in less than a week.
BoGuan generates commercial returns by supporting digital IP creation (e.g., the cartoon character Tang Biaobiao, whose related digital collectibles and creative products have exceeded CNY2 million in sales), cultural tourism apps (e.g., AI travel companion agent and AI photography), and improving short drama production efficiency and quality.
The AI travel companion agent is a digital assistant on the GO-SHAANXI app that allows visitors to create and adjust travel itineraries and get real-time attraction recommendations. By March 2026, it had been made available to over 4 million users.
A 5G-A network based on 3CC technology delivers peak uplink and downlink rates of 600 Mbps and 3.5 Gbps, about 10 times faster than common 5G. During the 2026 May Day holiday, it supported concurrent access for 23,000 users, ensuring smooth video and social media experiences, and powered HD live streaming to attract visitors.
The dataset contains over 1.2 PB of data, including 31 million images, 4.4 million minutes of video footage, 2.18 million minutes of audio recordings, 510 3D models, and 960 million pieces of structured text.