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CEWE Completes Sale of Commercial Online-Print Division to Focus on Photofinishing
CEWE sold its Commercial Online-Print division to Cimpress, enhancing its focus on the more profitable Photofinishing business. The sale is expected to improve financial metrics and provide funds for growth investments.
CEWE sold its Commercial Online-Print division, including SAXOPRINT, viaprinto, and LASERLINE, to Cimpress.
CEWE sold the division to focus on its core Photofinishing business, which offers higher profitability and growth prospects, and to improve its financial profile.
The sale was completed on July 2, 2026, following an agreement signed on May 11, 2026.
Pro forma for 2025, the EBIT margin would have risen from 10.2% to 11.2%, and ROCE from 17.6% to 19.6% without the division.
Proceeds will be used for investments in Photofinishing technology, automation, international brand strength, selective acquisitions, share buybacks, and dividends.
CEWE expects a gain in the mid-double-digit million-euro range from the sale.
Thomas Mehls, CEO of CEWE, stated that the transaction strengthens focus on high-margin Photofinishing and creates headroom for innovation and internationalization.
CEWE implemented a 'best owner' strategy, finding Cimpress as the right owner to further develop the division's production capacities and brands.