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FAQ: Texas State University's LIFT Program for Small Business Growth
TL;DR
Texas State University's LIFT accelerator gives small businesses a competitive edge by boosting social media marketing confidence by 45 percentage points for growth.
The six-week LIFT program pairs research with applied training, moving participants from foundational principles to platform analytics and content strategy.
LIFT strengthens local economies by equipping small business owners with practical tools to grow revenue, create jobs, and stabilize communities.
Participants accessed an AI Business Coach for tailored guidance, with one noting the program revealed a brand is what customers feel, not just a logo.
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LIFT (Learning and Insights for Forward Traction) is a six-week accelerator program developed by Texas State University's SCALEUP initiative to strengthen marketing skills and help small businesses grow through practical training and tools.
The program was developed by Texas State University's Sustainable Cultivation and Advancement of Local Enterprises with University Partnerships (SCALEUP) initiative and delivered in collaboration with the Texas Association of Mexican American Chambers of Commerce (TAMACC) and other community partners.
After completing the program, 98% of participants reported actively setting social media goals (a 52 percentage point increase), confidence using social media for business growth increased by 45 percentage points, and the share reporting 'good' or 'expert' social media knowledge increased from 5% to 97%.
Over 350 business owners participated, with most (82%) based in Texas and 24 additional states also represented. The program attracted more than 3,000 applicants.
Participants advance from foundational marketing principles to topics such as platform analytics, content strategy, and goal setting, with access to an AI Business Coach trained to address growth-related challenges with tailored guidance.
Small businesses are a driver of the economy, and when business owners have practical tools to improve customer access, they're better positioned to grow revenue, create jobs, and stabilize local economies.
SCALEUP developed LIFT by pairing research to understand challenges small businesses face when growing with applied training, using those insights to develop practical tools small business leaders can use.
LIFT was developed with financial support from the Ewing Marion Kauffman Foundation.
To receive updates on upcoming programs, visit https://scaleup.txst.edu/. For media resources including downloadable assets, program facts, outcome highlights, and contact information, visit https://scaleup.txst.edu/media-lift.html.
TAMACC (Texas Association of Mexican American Chambers of Commerce) is a statewide nonprofit business organization founded in 1975 that promotes business leadership, creates economic opportunity, and provides legislative advocacy for the Hispanic business community in Texas, and shares resources like the LIFT program through its statewide chamber network.
Curated from Noticias Newswire
