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FAQ: Go Red. Shop with Heart. Campaign to Support Women's Heart Health
TL;DR
Major retailers like Michael Kors and Reebok are launching the Go Red. Shop with Heart campaign, offering a strategic advantage by aligning with a high-impact cause to enhance brand reputation and customer loyalty.
The American Heart Association's Go Red. Shop with Heart campaign works by partnering with retailers to solicit donations at checkout or donate a percentage of proceeds from specific items throughout February.
This campaign makes the world better by raising funds and awareness to combat heart disease in women, potentially saving lives and improving health outcomes for future generations.
Over 40% of U.S. women have cardiovascular disease, and this campaign unites fashion brands to fight it through shopping, turning everyday purchases into life-saving support.
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It is an inaugural campaign launched by the American Heart Association and participating retailers to raise funds and awareness about the growing burden of heart disease among women, which kills more women each year than all forms of cancer combined.
More than 4 in 10 U.S. women have cardiovascular disease, nearly 1 in 3 women die from it each year, and women are still underrepresented in clinical research that could save their lives. This campaign aims to reverse these trends.
Throughout February, participating retailers will solicit donations to the American Heart Association during online or in-store checkout or donate a percentage of proceeds from specific item sales.
The American Heart Association leads the campaign with participating brands including Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com™, Summersalt, Torrid, and White & Warren, with support from Berns & Co., Mastercard, and Rokt.
The campaign runs throughout the month of February, coinciding with American Heart Month.
Shoppers can support the campaign by making donations at checkout (in-store or online) when shopping with participating retailers or by purchasing specific items where a percentage of proceeds is donated.
It is another American Heart Association campaign through which more than 40 nationwide retailers across various industries invite customers to support the fight against heart disease by donating at checkout during February.
According to the content, more than 4 in 10 U.S. women have cardiovascular disease, nearly 1 in 3 women die from it annually, and heart disease kills more women than all forms of cancer combined each year.
Nancy Brown, American Heart Association Chief Executive Officer, emphasized the need for change, and Mindy Grossman, American Heart Association volunteer board member, highlighted retail's power to unite consumers in support of heart health.
Curated from NewMediaWire
