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FAQ: The Music Business Playbook - Empowering Independent Artists
TL;DR
Brad Stewart's Music Business Playbook gives independent musicians an unfair advantage by revealing how to maximize income and protect their work in a competitive industry.
The book provides step-by-step guidance on essential music business pillars including branding, royalties, touring, publishing, merchandising, marketing, and legal protection.
This guide empowers artists to build sustainable careers with clarity and control, bridging the gap between art and commerce for better livelihoods.
Learn how to unlock revenue streams from sync licensing and audience analytics while building a power team for your music career.
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The Music Business Playbook is a comprehensive new guide created by veteran music industry professional Brad Stewart, designed as a practical roadmap to help independent musicians navigate the business side of the music industry.
Brad Stewart is a veteran music industry professional with over two decades of hands-on experience, founder of Stewart Entertainment Agency and the software Music Mogul AI, who has booked international tours, negotiated industry deals, and advocated for artist-first business practices.
The book covers essential pillars including branding, royalties, touring, publishing, merchandising, marketing, legal protection, revenue streams, team building, fan engagement, sync licensing, and adapting to industry trends.
It empowers artists to stop relying on trial and error by providing knowledge to build sustainable careers, understand revenue streams, protect their rights, and operate with professional infrastructure while maintaining creativity.
The book is structured as a step-by-step roadmap that walks readers through each stage of building a professional music operation, from foundational setup to advanced strategies like sync licensing and audience data analytics, with emphasis on real-world application.
Key focus areas include: Revenue Streams Unlocked, Building a Power Team, Touring, Merchandising, and Fan Engagement, Sync Licensing & Industry Opportunities, and Staying Ahead of Industry Trends.
The book was announced on January 27, 2026, from Antioch, TN, and is applicable to independent musicians worldwide who want to build sustainable careers in the music industry.
According to Stewart, 'The highest cost in this industry is what you don't know. This book exists to eliminate that disadvantage and give artists the knowledge to build the career, and life, they actually want.'
The book is built for artists ready to take ownership of their careers, from emerging musicians to seasoned independents who want to navigate the business side of the music industry.
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