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FAQ: Jonathan Haber's Call for Simpler, Human-Centred Technology in Startups
TL;DR
Jonathan Haber's focus on human-centered technology offers a strategic advantage by reducing employee confusion and boosting productivity, leading to stronger business outcomes.
Haber simplifies workflows by redesigning tools based on direct employee feedback, addressing issues like poor adoption that cause 70% of digital initiatives to fail.
This approach makes the world better by reducing workplace stress and improving team morale through technology that prioritizes clarity and collaboration.
Studies reveal employees lose a full workday weekly to complex systems, highlighting the urgent need for simpler, intuitive tools in modern work environments.
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The main topic is the need for simpler, more human-centred technology in startup and business environments, addressing tools that are technically advanced but difficult to use.
It's important because studies show employees lose an average of one full workday per week navigating complex systems, and with the rise of remote/hybrid work, intuitive tools are urgently needed to reduce stress and improve productivity.
He identifies tools that are technically advanced but difficult to use, with over 65% of employees feeling overwhelmed by digital tools and nearly 70% of digital initiatives failing due to poor adoption and lack of user alignment.
He suggests focusing on fewer decisions and clearer systems, simplifying workflows, redesigning tools based on employee feedback, and prioritizing understanding over speed, rather than adding more features or platforms.
He recommends regularly asking teams what feels unclear, simplifying existing tools before adding new ones, and prioritizing understanding over speed to build stronger teams and more sustainable outcomes.
Jonathan Haber is a Montreal-based technology entrepreneur and founder of Haber Strategies Inc., who works with early-stage startups to build intuitive, human-centred digital tools focused on clarity, collaboration, and long-term value.
He shares an example of a remote startup team struggling with low morale and declining productivity, where he simplified workflows and redesigned communication tools based on direct employee feedback, leading to immediate engagement improvement.
The interview was featured in a press release dated January 20, 2026, from Montreal, QC, though the specific publication isn't named in the content.
He advocates for leadership rooted in listening rather than speed, noting that early conversations often reveal problems long before data dashboards do.
Key benefits include reduced employee stress, improved engagement and productivity, stronger teams, more sustainable outcomes, and better alignment with user needs to prevent digital initiative failures.
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