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FAQ: Nowspeed's Business Authority Service for B2B Brands in the AI Era
TL;DR
Nowspeed's Business Authority Service gives companies an edge by improving credibility signals that boost search visibility and AI recommendations over competitors.
The service works by auditing authority signals, implementing improvements like optimized listings and structured data, and tracking progress with monthly scorecards.
This helps create a more trustworthy digital ecosystem where businesses can reliably connect with customers through accurate, consistent information.
Nowspeed's new service tackles how AI tools like ChatGPT now shape buyer research by optimizing business authority across digital channels.
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It is a new offering from Nowspeed designed to help organizations strengthen the credibility signals that influence search visibility and AI-generated recommendations by improving signals like business listings, review sentiment, authoritative mentions, and structured data.
As AI reshapes buyer research through tools like Google's AI-generated overviews, ChatGPT, Gemini, and Microsoft Copilot, companies must ensure their expertise is consistent, visible, and easy to validate across digital channels to maintain visibility and credibility.
It begins with a Business Authority Audit that benchmarks a company's authority signals and identifies gaps, followed by an action plan of prioritized improvements that can be implemented quickly and measured over time through a monthly Authority Scorecard.
Common actions include optimizing business profiles and directories for accuracy, improving review generation and response practices, enhancing website structured data for LLM readability, securing mentions on authoritative sites, and tracking progress through monthly scorecards.
It is designed for B2B brands, particularly companies in manufacturing, business services, biotech, and technology, who need to build qualified pipeline and can use it as a standalone engagement or as part of Nowspeed's broader pipeline growth offerings.
According to Nowspeed's CEO, SEO and PR are no longer sufficient alone because authority is now shaped by how consistently a brand is represented across the data sources that AI systems depend on for trusted entity information, community sentiment, and thought leadership mentions.
Early client engagements have demonstrated the value of a more structured approach to authority building, with one client noting that Nowspeed implemented campaigns and systems that directly supported their growth and delivered measurable results.
Companies can visit nowspeed.com/business-authority or schedule a consultation at nowspeed.com/contact to learn more or request a Business Authority Audit.
Nowspeed is an AI-enabled digital marketing agency that helps organizations drive measurable growth by combining marketing expertise with AI-powered playbooks and Generative Engine Optimization (GEO) to deliver scalable content, cross-channel reach, and accountable ROI.
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