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FAQ: Sanford Temperature Control Rebranding to High Ground Service Pros
Sanford Temperature Control becomes High Ground Service Pros on January 1, 2026, reflecting the team's top core behavior. The rebrand aligns external identity with internal values while maintaining the same trusted service, team, and Lifetime Workmanship Guarantee Southern New Hampshire has relied on.
TL;DR
Sanford Temperature Control rebrands to High Ground Service Pros, emphasizing their top core behavior to gain market advantage through trusted service and lifetime guarantees.
The rebranding process involved a team poll selecting 'Seize the High Ground' as the core behavior, with all existing service relationships and warranties maintained under the new name.
This rebranding reflects a commitment to building a successful business through good business practices, focusing on trust and responsibility to homeowners in Southern New Hampshire communities.
A New Hampshire HVAC company renamed itself High Ground Service Pros after employees voted 'Seize the High Ground' as their most valued guiding principle.
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Sanford Temperature Control will operate as High Ground Service Pros beginning January 1, 2026, representing a rebrand that aligns the company's external identity with its internal values.
The rebrand reflects the company's top core behavior, 'Seize the High Ground,' which was selected by the team itself in a poll led by CEO Rich Jordan and represents their most valued guiding principle.
The rebranding to High Ground Service Pros takes effect on January 1, 2026.
Only the company name changes—High Ground Service Pros maintains all existing service relationships, warranties, commitments, the same team, same values, and the same Lifetime Workmanship Guarantee that customers have relied on.
Sanford's (now High Ground Service Pros') Lifetime Workmanship Guarantee means the company stands behind all work performed, viewing this commitment as a fundamental responsibility when homeowners entrust them with their home's critical mechanical systems.
CEO and Owner Rich Jordan led a team poll that identified 'Seize the High Ground' as the top core behavior, and Chief of Staff Conor Kelley expressed pride in the team's culture and what they've built.
The company serves homeowners throughout Southern New Hampshire, including trusted service in Manchester NH, expert solutions in Nashua NH, reliable support in Dover NH, and throughout communities across the region.
High Ground Service Pros brings together HVAC, plumbing, and electrical expertise to serve homeowners throughout Southern New Hampshire.
According to CEO Rich Jordan, 'Seize the High Ground' is at the core of what the company is about and drives the decisions they make daily, representing their philosophy of building a successful business by doing good business.
The content mentions that Sanford has operated on ten core behaviors for years, and you can learn more about why they serve at https://www.highground.com/why-we-serve.
Curated from Newsworthy.ai
