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FAQ: Atlas HXM Global Brand Name Refresh and Human Experience Management Leadership
TL;DR
Atlas HXM's brand refresh positions companies to gain competitive advantage by delivering superior human experiences that attract and retain global talent across 160+ countries.
Atlas HXM operates a direct Employer of Record model with owned in-country entities, providing consistent compliance and management through a people-first technology platform.
Atlas HXM's focus on Human Experience Management elevates global work by creating meaningful, people-centered employment experiences that support and empower distributed workforces worldwide.
Atlas HXM, recognized as an industry leader, rebrands to emphasize Human Experience Management, shifting global employment from transactional processes to genuinely human connections.
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Atlas HXM announced a global brand name refresh, changing its global brand name from "Atlas" to "Atlas HXM" to reinforce its commitment to Human Experience Management (HXM).
The brand name change reflects the organization's long-standing commitment to Human Experience Management and aligns with its mission to elevate human experiences within the global workplace, putting HXM at the forefront of the company's identity.
HXM represents the next evolution of HR and Human Capital Management, shifting from transactional processes to creating meaningful, people-centered experiences across the employment lifecycle, with a focus on people-first approaches rather than just systems.
Atlas HXM's brand promise is "For People, by People," which is more than just a tagline—it's their operating philosophy woven into every solution they build and every client they support.
Atlas HXM uses a 100% direct EOR model where they own and operate in-country entities, enabling companies to hire, onboard, manage, and pay talent across more than 160 countries through a single, scalable solution with greater consistency, control, and compliance.
Atlas HXM has been recognized as a Leader by NelsonHall in its 2025 NEAT vendor evaluation for Global Employer of Record Services and by Everest Group in its 2025 Employer of Record (EOR) Solutions PEAK Matrix® Assessment.
The brand refresh was announced on January 13, 2026, and represents an immediate change to the company's global brand identity.
Jim McCoy is the CEO of Atlas HXM, who stated that the brand refresh elevates their guiding principle that human experience should be the driving force behind global employment and sets the stage for making global employment more intuitive, personal, and connected.
The refresh reinforces Atlas HXM's commitment to delivering experience-first approaches to global employment, with continued focus on local expertise, practitioner-led support, and people-first workflows that help companies compete based on the quality of human experience they deliver.
Atlas HXM pushes beyond transactional EOR services toward creating meaningful human experiences, with their direct model providing greater consistency and control through owned in-country entities, and their HXM focus ensuring global employment is not only compliant but genuinely people-centered.
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