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FAQ: Smart Cart Technology and Shopper Behavior Visibility
TL;DR
A2Z Cust2Mate's smart cart technology gives retailers a competitive edge by revealing real-time shopper behavior to optimize layouts and promotions.
Smart carts capture continuous in-aisle data through consent-based engagement, transforming transaction records into detailed insights on shopper decisions and movements.
This technology enhances shopping experiences by reducing friction and personalizing offers, making retail more responsive and customer-centric for better daily interactions.
Smart carts turn shopping trips into interactive journeys, offering real-time totals and recommendations while bypassing checkout lines for a seamless experience.
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Retailers have lost visibility into how shoppers actually behave inside stores because most existing systems only capture end results like purchases, leaving the in-aisle journey largely invisible and creating a gap between perceived and actual customer understanding.
Yaniv Zukerman is the Chief Marketing Officer (CMO) of A2Z Cust2Mate Solutions Corp., who explains the visibility gap in retail and advocates for smart cart technology as a solution.
Smart cart technology turns shopping carts into continuous, consent-based engagement touchpoints that capture real-time basket activity, show running totals, and deliver relevant offers during the shopping trip, giving retailers a clearer view of movement and decision-making at scale.
Smart carts reduce friction for shoppers by enabling seamless in-cart scanning and payment to bypass checkout lines, while providing real-time customized offers and product recommendations, turning routine trips into engaging, rewarding experiences.
Retailers gain visibility into actual shopper behavior, enabling them to design store layouts, promotions, and experiences based on real customer journeys, while streamlining operations and optimizing merchandising through data-driven insights.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative smart cart solutions that transform brick-and-mortar retail by bridging online and in-store shopping through interactive, AI-driven technology.
The smart carts are equipped with multiple layers of security for accurate recognition and transaction integrity, ensuring safe and reliable operation during in-store shopping.
Cust2Mate's smart carts feature modular, all-in-one detachable panels that transform legacy shopping cart fleets into intelligent platforms, making the technology adaptable to existing retail infrastructure.
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Curated from NewMediaWire
