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FAQ: Christina Parsons' Appointment as Chief Intelligence Officer at United Franchise Group
TL;DR
United Franchise Group's new Chief Intelligence Officer Christina Parsons will leverage data-driven integrations to enhance marketing and sales performance, giving franchisees a competitive edge.
Christina Parsons will implement data-driven strategies using POS systems, advertising platforms, and AI tools to improve decision-making across UFG's 1,800 global franchises.
UFG's appointment of Christina Parsons aims to better support franchisees worldwide, fostering entrepreneurial success and strengthening the global franchising community.
Christina Parsons brings over 20 years of digital marketing experience, having founded her own agency before joining United Franchise Group as Chief Intelligence Officer.
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United Franchise Group (UFG) has hired Christina Parsons as its new Chief Intelligence Officer, responsible for shaping strategic direction and executing data-driven integrations across the company.
Christina Parsons is a digital marketing expert with over two decades of experience supporting national brands across multiple industries. She previously served as Executive Vice President of Marketing and Creative Strategy at Marketing.com and founded DAS Group, a digital marketing company that was later acquired.
She will shape strategic direction and execute UFG's vision for data-driven integrations, including POS systems, advertising platforms, and AI-powered tools to improve decision-making and performance across marketing and sales for both internal development and franchisees.
UFG previously worked with Parsons as a vendor partner and brought her in for an in-depth business analysis. CEO Ray Titus cited her critical thinking, analytical expertise with multi-unit franchise brands, and in-depth knowledge of UFG as tremendous assets.
The announcement was made on January 06, 2026, though she had previously worked with UFG as an agency partner before being hired permanently.
She understands the challenges franchisors face when scaling and launching campaigns, and plans to implement strategies using search, attribution, customer modeling, and predictive sales analytics.
UFG is a globally recognized leader in franchising with over 1,800 franchises across more than 80 countries. It offers franchise consulting services and a portfolio of brands including Signarama®, Fully Promoted®, Transworld Business Advisors®, and food concepts under Big Flavor Brands™.
UFG supports more than 1,800 franchisees across the globe, with franchises in over 80 countries worldwide.
She received her bachelor's degree from The University of Miami's School of Business and an MBA from Florida International University.
For more information about United Franchise Group and its affiliated family of brands, visit www.UnitedFranchiseGroup.com.
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