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FAQ: 2025 Airbnb Market Search Trends and Investment Insights from Chalet Data
Chalet released its year-end analysis of Airbnb calculator search patterns in 2025. By analyzing where users searched on Chalet’s free analysis tools, the company identified key trends that offer a guide for 2026.
TL;DR
Chalet's 2025 data reveals Sun Belt states and regional markets offer investment advantages with 205% deal growth and 69% of closed deals concentrated in top states.
Chalet analyzed tens of thousands of Airbnb calculator searches across 3,080 U.S. cities to identify trends like Sun Belt dominance and regional market preference for 2026 planning.
Chalet's free data tools help investors avoid saturated markets and identify emerging opportunities, promoting sustainable growth in local economies through informed short-term rental decisions.
Sevierville, Tennessee outranked major cities like Austin and San Diego as the most-searched Airbnb market in Chalet's 2025 analysis of short-term rental trends.
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The main finding is that 32.5% of all Airbnb searches on Chalet's platform in 2025 were concentrated in just three Sun Belt states: Florida, California, and Texas, demonstrating their continued dominance in short-term rental interest.
Search interest directly translated to purchases, as Florida, Texas, and California accounted for 69% of Chalet-assisted closed deals in 2025, showing the Sun Belt's appeal carried through to execution.
Regional 'drive-to' vacation markets saw higher engagement rates per listing than major cities, with nearly 70% of the top 30 most-searched markets being regional destinations rather than large urban metros.
Sevierville, Tennessee (a gateway to the Smoky Mountains) was the #1 most-searched city with 1.8% of total searches, outranking major cities like Austin, Houston, and San Diego.
Markets with strict short-term rental regulations like New York City and Los Angeles saw negligible interest, accounting for under 0.2% of all searches, indicating investors are avoiding these areas.
The data shows market interest was widely distributed and fragmented, with the most-searched individual market accounting for only 1.8% of total searches, indicating no single city dominated investor attention.
Chalet users closed 205% more short-term rental property deals in 2025 compared to the previous year, showing significant growth in platform-assisted transactions.
Big city markets accounted for only 27.3% of all closed deals in 2025, with the majority of transactions occurring in regional and secondary markets.
According to CEO Ashley Durmo, the Sun Belt focus 'shows where momentum is strongest, but also where markets may be overheating,' serving as both a warning and opportunity for investors.
The analysis is based on tens of thousands of searches across 3,080 cities throughout all 50 U.S. states using Chalet's free STR investment tools and Airbnb calculator in 2025.
Curated from Newsworthy.ai
