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FAQ: SEGG Media's Super League Kerala Streaming Partnership Results and Implications
TL;DR
SEGG Media gains a strategic edge by successfully streaming Super League Kerala matches to over 150 million viewers, validating its live-streaming strategy for expansion in India and MENA.
SEGG Media live-streamed 33 Super League Kerala matches over 77 days via its Sports.com platform, reaching over 150 million viewers across app, website, and social channels.
This partnership enhances global sports access, bringing professional football from Kerala to millions worldwide and fostering greater cultural exchange through digital engagement.
SEGG Media's exclusive streaming of Super League Kerala reached over 150 million viewers, showcasing the growing appetite for regional sports content on digital platforms.
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The announcement covers SEGG Media Corporation's successful completion of its exclusive streaming partnership with Super League Kerala, reporting strong viewership results that exceeded internal expectations.
SEGG Media live-streamed 33 matches over a 77-day period, reaching more than 150 million viewers across its Sports.com app, website, and social channels, which exceeded the company's internal expectations.
The results validate SEGG Media's live-streaming strategy and support plans to expand Sports.com's commercial live sports offering, sponsorship and advertising initiatives, and regional footprint in India and the Middle East North Africa region.
The championship final took place on December 19, marking the completion of the streaming partnership.
SEGG Media (NASDAQ: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, focused on immersive fan engagement, ethical gaming and AI-driven live experiences.
SEGG Media used its Sports.com platform to live-stream the matches across its app, website, and social channels.
SEGG Media plans to expand Sports.com's commercial live sports offering, sponsorship and advertising initiatives, and regional footprint in India and the Middle East North Africa region ahead of the league's third season in 2026.
The latest news and updates relating to SEGG are available in the company's newsroom at http://ibn.fm/SEGG.
MissionIR is a specialized communications platform that assists IR firms with syndicated content to enhance the visibility of private and public companies within the investment community, and it published this news break about SEGG Media's partnership results.
The full press release is available at https://ibn.fm/2BcvW.
Curated from InvestorBrandNetwork (IBN)
