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FAQ: Naturally Amish's 20,000 Cattle Reserve and Market Expansion
TL;DR
Naturally Amish secures a competitive advantage with a guaranteed annual supply of 20,000 cattle, targeting over $7 million in profit while expanding into wholesale markets.
Naturally Amish establishes a minimum 20,000-cattle reserve through Amish community partnerships, achieving BQA certification and pursuing USDA processing facilities to ensure quality and supply chain reliability.
This initiative supports sustainable farming and animal welfare, helps stabilize the declining beef industry, and provides reliable, high-quality livestock to farmers and consumers.
Naturally Amish leverages Amish community ties to secure a $70 million cattle reserve amid a 75-year low in the national herd, backed by USDA initiatives.
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Naturally Amish has established a reserve within Amish communities for a minimum supply of 20,000 cattle per year for direct-to-consumer and wholesale sales, with this commitment valued at over $70 million in annual revenue.
With current live cattle futures averaging approximately $3,500 per cow and a minimum 10% profit margin, the reserve is anticipated to yield a minimum annual profit of $7 million for Naturally Amish/SMEV.
This achievement is noteworthy because the USDA reports the national cattle herd is at its lowest level in 75 years while consumer demand for beef has risen by 9%, creating supply challenges that Naturally Amish is addressing.
Each cow is raised with utmost care, adhering to ethical standards that prioritize animal welfare and environmental stewardship, which enhances livestock quality and ensures customers receive healthy, robust cattle.
The USDA announced a comprehensive initiative on October 25, 2025 to bolster the American beef industry, stabilize markets for ranchers, and make beef more affordable for consumers, which aligns with Naturally Amish's efforts to address industry challenges.
Naturally Amish is actively seeking USDA-certified meat processing facilities in Michigan, Ohio, and Indiana to expand into wholesale markets, providing restaurants, grocery stores, and chains with quality beef products from Amish communities.
CEO Noah Wagler has been visiting various USDA meat processing plants to assess opportunities for expanding Naturally Amish beef into the wholesale market.
The United States has seen over a 17% decline in family farms since 2017, equating to more than 100,000 operations lost in the past decade, highlighting the importance of initiatives like Naturally Amish's cattle reserve.
Naturally Amish caters to both direct-to-consumer and wholesale accounts, supporting various agricultural needs from small-scale farmers to larger operations.
The USDA press release from October 25, 2025 is available at: https://www.usda.gov/about-usda/news/press-releases/2025/10/22/secretary-rollins-announces-plan-american-ranchers-and-consumers
Curated from NewMediaWire
