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FAQ: NoviSign and Spotted's Digital Engagement Network at Mexico City International Airport
TL;DR
NoviSign and Spotted's airport network offers brands targeted advertising with automated delivery and impression tracking, creating revenue opportunities from millions of monthly passenger views.
Spotted deployed dual-sided charging kiosks with digital screens powered by NoviSign's cloud platform, managed via a centralized dashboard for real-time content updates and performance monitoring.
This collaboration enhances traveler convenience with device charging and interactive content while creating a modern, connected airport environment that benefits both passengers and local communities.
Mexico City Airport now features one of Latin America's largest charging-kiosk networks, combining smart amenities with vibrant digital displays that engage over 50 million annual travelers.
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The deployment aims to enhance passenger convenience by providing device charging stations while creating opportunities for high-impact digital advertising through strategically positioned digital screens, all managed via NoviSign's cloud-based platform.
NoviSign Digital Signage provides the cloud-based digital signage software solutions, Spotted implements the smart airport technology including charging kiosks and displays, and Perion enables programmatic advertising technology for automated ad delivery and monetization.
Spotted manages every display in real time using NoviSign's centralized dashboard for scheduling, content updates, performance monitoring, and health checks. Content is created using NoviSign's drag-and-drop studio and optimized for continuous playback in busy airport environments.
Passengers gain convenient device charging access and interactive touchpoints throughout both terminals, with QR-driven interactions and dynamic messaging that delivers engaging content aligned with their travel experience.
Through NoviSign's Ad Widget integration with Perion, the system enables automated ad delivery, impression tracking, proof-of-play reporting, and data-driven targeting, turning each screen into a revenue-generating asset that allows brands to run timely, high-visibility campaigns.
The deployment was announced on December 18, 2025, and is located at Mexico City International Airport (AICM), one of the world's busiest aviation hubs with over 50 million annual passengers.
This collaboration sets a new benchmark for airport digital engagement by combining traveler amenities with a scalable, modern media ecosystem that enhances communication, boosts revenue potential, and redefines how airports connect with passengers.
You can read the full case study on NoviSign's website for comprehensive details about the deployment.
Curated from 24-7 Press Release
