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FAQ: Decile's Luma AI - The AI Analyst for Ecommerce
TL;DR
Decile's Luma AI gives ecommerce brands a competitive edge by delivering actionable insights faster than human analysts, enabling smarter decisions and quicker market responses.
Luma AI works by combining Decile's proprietary ecommerce data model with conversational AI to analyze real-time data, identify performance causes, and recommend specific next steps.
Luma AI makes ecommerce more accessible by democratizing data analysis, allowing teams without dedicated analysts to make informed decisions that improve customer experiences and business sustainability.
Decile's Luma AI transforms complex ecommerce data into clear narratives in seconds, replacing weeks of manual analysis with conversational insights that reveal the 'why' behind performance shifts.
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Luma AI is a conversational AI analyst launched by Decile, an advanced analytics platform, specifically built for ecommerce brands to understand performance, uncover opportunities, and act faster.
Luma AI addresses the challenge of disconnected data and fragmented insights in ecommerce by providing clear, actionable answers in plain language, transforming complex data into narratives that drive smarter decisions faster than human analysis.
Luma AI combines ecommerce expertise with Decile's proprietary data model to interpret results, identify causes, and recommend next steps through conversational analysis prompted by plain language inquiries, generating multi-step analyses of real-time data in seconds.
Key benefits include ecommerce specialization, fast current insights from real-time data, actionable intelligence that explains why things happened and what to do next, and trust through transparent reasoning and data context.
Luma AI was announced on December 10, 2025, and Cary Lawrence is the CEO of Decile who explained that Luma cuts through data noise to provide accessible insights.
Luma AI is built directly into the Decile platform, creating a unified environment that consolidates data from various sources, and more information is available at decile.com/features/luma-ai/.
Ecommerce brands, particularly those without dedicated data analysts, benefit as Luma allows teams across organizations to access insights quickly, with early users like fashion and apparel brands reporting immediate value for marketing channel owners.
Unlike static charts, generic metrics, scattered dashboards, and manual reporting, Luma AI provides conversational analysis that connects data points into clear narratives, replacing days or weeks of human analysis with seconds of AI-driven insight.
Brands should know that Luma AI requires no manual reporting or data stitching, sits at the intersection of a CDP, analytics engine, and AI analyst, and empowers operators to make informed, efficient decisions at scale from complex multi-step questions.
Curated from NewMediaWire
