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FAQ: SEGG Media's Strategic Investment in Quadrant Following Lando Norris' Formula 1 Championship
TL;DR
SEGG Media's strategic investment in Quadrant gains value from Lando Norris's championship win, offering investors a competitive edge in sports and entertainment markets.
SEGG Media holds a strategic investment and call option in Quadrant, which expands through brand partnerships and is boosted by Norris's Formula 1 victory.
Quadrant's growth, supported by global brands, enhances fan engagement and cultural experiences, making sports and gaming more accessible and enjoyable worldwide.
Lando Norris's first Formula 1 championship win elevates Quadrant, a creator-led brand merging motorsport, gaming, and apparel with major partnerships like LEGO and Microsoft.
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The press release announces that SEGG Media Corporation congratulated Lando Norris on winning his first Formula 1 World Championship at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025 and discusses how this victory impacts Quadrant, a brand in which SEGG Media has a strategic investment.
Lando Norris is a Formula 1 driver who won his first Formula 1 World Championship at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025.
Quadrant is a creator-led motorsport, gaming, and apparel brand that was co-founded by Lando Norris and is now part of Veloce Media Group.
SEGG Media holds a strategic investment in Veloce Media Group, which includes Quadrant, and has a future call option for a majority stake in Quadrant.
According to Marc Bircham, chairman of SEGG Media, the championship underscores the strength of the company's strategy at the intersection of sports, content, gaming, and culture, and is expected to give further momentum to Quadrant's rapid expansion.
Quadrant has partnerships with global brands including LEGO, Hilton, NordVPN, VISA, Revolut, RailsR, T-Mobile, McLaren, Microsoft, Thrustmaster, and E.ON.
SEGG Media is a global sports, entertainment and gaming group that operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, focusing on immersive fan engagement, ethical gaming and AI-driven live experiences.
The latest news and updates relating to SEGG are available in the company's newsroom at https://nnw.fm/SEGG, and the full press release can be viewed at https://nnw.fm/1elNa.
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Curated from InvestorBrandNetwork (IBN)
