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FAQ: Rhug Wild Beauty's U.S. Expansion, Ingredients, and Heritage
Award-Winning Skincare Line Shares the Story Behind Its Wild-Foraged Botanicals Ingredients
TL;DR
Rhug Wild Beauty offers luxury organic skincare with wild-foraged ingredients from its 12,000-acre estate, providing a competitive edge through unique, potent formulations and expanding U.S. retail availability.
Rhug Wild Beauty uses hand-foraged botanicals from its Welsh estate, clinically trialled formulations, and regenerative farming practices to create clean, transparent skincare with scientifically supported benefits.
Rhug Wild Beauty promotes sustainable, regenerative farming and biodiversity on its 12,000-acre estate, contributing to environmental stewardship and clean beauty practices for a healthier planet.
Rhug Wild Beauty's skincare incorporates wild-foraged berries, elderflower, and nettle from a 12,000-acre Welsh estate, blending ancient heritage with modern clinical testing for unique efficacy.
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Rhug Wild Beauty is a luxury organic skincare brand that uses wild hand-foraged ingredients from the 12,000-acre Rhug Estate in North Wales. It distinguishes itself through regenerative farming practices, Welsh heritage, and formulations that combine nature with science for clean, transparent skincare.
Rhug Wild Beauty was founded by Lord Newborough, who won the Entrepreneur of the Year for Health and Beauty award in the UK in 2023. The estate holds a Royal Warrant from His Majesty the King, making it the only rural estate in the UK with this recognition.
Key wild-foraged botanicals include wild berries (rich in antioxidants), elderflower (calming and anti-inflammatory), meadowsweet (purifying and refining), and nettle, dandelion & gorse (nutrient-dense for detoxification and balance). These are harvested sustainably from the estate's biodiverse meadows, woodlands, and hedgerows.
The brand uses estate-derived natural elements like mineral-charged spring water filtered through Welsh terrain and raw honey & beeswax from Rhug's own hives for hydration, repair, and protection. It also includes hand-selected natural actives from around the world for clinical relevance and performance.
Rhug Wild Beauty follows a formulation philosophy that uses proven natural actives with scientifically supported benefits and includes clinically trialled face creams designed to deliver measurable results. The brand emphasizes cruelty-free, fragrance-conscious, clean, and efficacious skincare with transparency.
Rhug Wild Beauty is expanding across the U.S. with retail availability on Amazon and OneLavi.com. The brand has also been featured on national TV shows like Coffee with America and American Trends & Lifestyle.
The brand's Welsh heritage is complemented by pioneering organic and regenerative farming practices on the Rhug Estate. This legacy ensures sustainable harvesting of ingredients without synthetic inputs, contributing to highly potent, nutrient-rich extracts that support the brand's commitment to integrity and performance.
The face cream lineup includes a clinically trialled option designed to deliver measurable, visible results across key skin-ageing and hydration metrics. This cream emphasizes safety, efficacy, and transferable claims supported by clinical data, aligning with the brand's focus on proven natural actives.
Curated from Newsworthy.ai
