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FAQ: Proactive Push Notifications for Community Financial Institutions
TL;DR
DeepTarget and Larky's integration gives community financial institutions a competitive edge by delivering personalized offers directly to mobile devices, boosting product adoption and measurable growth.
DeepTarget's AI analytics identify target audiences, while Larky's platform sends contextually relevant push notifications that achieve 7-10 times higher response rates than traditional marketing methods.
This technology strengthens digital relationships between banks and account holders through timely, personalized communication that enhances service and fosters better financial engagement.
Financial institutions can now proactively reach customers even when they're not using banking apps, turning mobile notifications into a meaningful growth channel with AI-driven personalization.
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This announcement introduces a new integration between DeepTarget and Larky that enables community financial institutions (banks and credit unions) to send proactive, personalized push notifications to account holders' mobile devices without requiring them to open their banking apps.
This integration allows FIs to strengthen digital relationships, increase product adoption, and transform everyday engagement into measurable growth by delivering timely, personalized messages directly to account holders when they're not actively using digital banking.
DeepTarget's AI-driven analytics identifies which consumers should receive messages based on predictive insights, then Larky's nudge® platform delivers contextually relevant push notifications to those account holders' mobile devices, with DeepTarget's Intelligent Revenue Automation System™ continuing the journey with personalized in-app experiences.
The integration delivers 7 to 10 times the response rates of traditional marketing, enables proactive engagement with account holders, strengthens digital relationships, increases product adoption, and drives measurable growth through personalized communication.
DeepTarget provides predictive audience intelligence and AI-driven analytics, while Larky provides the nudge® push notification platform that delivers messages to account holders' mobile devices.
Larky's nudge® platform allows FIs to meet account holders where they are with relevant push notifications that surface the right message at the right moment, delivering contextually relevant notification campaigns directly to users' mobile devices.
DeepTarget's Intelligent Revenue Automation System™ uses AI-driven predictive targeting to identify which consumers should receive each message based on predictive insights and product needs, and continues the engagement with personalized in-app experiences and intelligent campaign sequencing.
Community financial institutions (banks and credit unions) looking to strengthen digital engagement and drive growth with proactive, personalized outreach should consider this solution.
FIs can contact Larky at hello@larky.com or DeepTarget at info@deeptarget.com, whether they use one platform, both, or are exploring new solutions.
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