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FAQ: The Dairy Alliance's 2025 VHSL Football Championships Sponsorship
TL;DR
The Dairy Alliance provides athletes with real dairy milk containing protein and electrolytes for enhanced muscle recovery and hydration during the 2025 VHSL championships.
The Dairy Alliance will distribute real dairy milk at the VHSL championships, delivering protein for muscle repair, electrolytes for hydration, and carbohydrates for energy replenishment.
The Dairy Alliance supports student athletes' health and performance through nutritious dairy milk, fostering community and promoting active lifestyles at high school sports events.
Learn how real dairy milk fuels athletes with protein, electrolytes, and carbs at the 2025 VHSL championships through The Dairy Alliance's Milk's Got Game campaign.
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The Dairy Alliance will be on site to provide nutrient-rich real dairy milk and branded swag to student athletes and fans attending the Class 5 and Class 6 championship games.
They will be present at the Class 5 and Class 6 championship games on December 13, 2025, at James Madison University.
Real dairy milk supports strength, energy, and recovery for athletes through complete high-quality protein for muscle building, natural electrolytes for hydration, and carbohydrates for energy replenishment after intense games.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, and Ty Gafford, VHSL Executive Director, are mentioned as key representatives supporting this partnership.
Milk's Got Game® is The Dairy Alliance's campaign that anchors their presence at the championships and promotes real dairy milk's benefits for athletes through partnerships with collegiate and high school athletes.
This event deepens their longstanding partnership with VHSL and supports their mission of promoting dairy foods and knowledge about the dairy industry across eight Southeastern states.
They have sponsored major races across the Southeast including the Atlanta Journal-Constitution Peachtree Road Race, Rock n Roll Nashville, and Cooper City Bridge Run.
For more information, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.
The Dairy Alliance operates in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
Throughout championship day, fans and families can connect with The Dairy Alliance team, enjoy real dairy milk, and learn more about real dairy's benefits for active lifestyles.
Curated from 24-7 Press Release
