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FAQ: Expert PPC Services for Business Growth
TL;DR
Seek Marketing Partners' PPC overhaul delivered a 120% conversion rate increase and 39% ROAS improvement, giving luxury e-commerce brands a clear competitive advantage through data-driven optimization.
Seek Marketing Partners restructured Google Ads using full-funnel campaigns, audience signals, and A/B testing to systematically identify high-intent users while maintaining controlled ad spend.
This approach helps businesses grow sustainably by connecting luxury products with interested buyers, creating value through more efficient marketing that reduces waste.
A luxury e-commerce client saw conversion rates more than double after testing both luxury-focused and problem-solution messaging to discover what truly drives purchases.
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This content showcases how Seek Marketing Partners successfully restructured a luxury e-commerce client's Google Ads account, achieving significant improvements in conversions, conversion rate, and return on ad spend through expert PPC services.
The client recorded a 72.70% increase in conversions, a 120.64% improvement in conversion rate, a 46.95% rise in total conversion value, and a 39.30% improvement in ROAS (from 3.33 to 4.63) while ad spend increased only 5.5%.
Seek Marketing Partners, based in Bury, Manchester, conducted the PPC overhaul, with results announced on November 30, 2025.
The client operated in a niche luxury accessories category with deeply intention-driven buyer behavior, but had no clear data indicating which audiences, queries, or angles would deliver the highest conversion potential.
The strategy included: Performance Max + Search layering, expanded keyword themes, custom audience signals combining high-value searches and luxury interests, testing luxury-led vs. pain-point-focused messaging, and structured consolidation of campaigns.
According to Jerome (PPC Specialist), the focus was on understanding where true buying intent existed within the client's audience by testing messaging, refining signals, and consolidating spend into proven growth engines.
The account consolidated around: 1) Performance Max as the primary revenue driver, 2) High-intent Search campaigns with improved efficiency and ROAS, and 3) Brand Search as a low-cost, high-value safety layer.
The client aimed to increase total product sales, improve conversions and conversion value, maintain strong ROAS while exploring new campaign structures, and keep costs controlled while scaling performance.
This demonstrates how expert PPC services can transform account performance with minimal budget increases, showing that strategic restructuring based on data-driven insights can deliver rapid and sustainable gains in competitive markets.
Curated from Press Services
